這場戲：飯桌上逼著賣一支筆
第 6 章 · 共 30 章 · 4'59"
喬丹拉著一幫老鄉賣起仙股，飯桌上逼布拉德把一支筆賣給他。布拉德不急著報價，先讓對方 supply and demand（供需關係）自己浮出來：沒筆寫名字，需求就有了。喬丹接著說，銷售的關鍵是 create urgency（製造緊迫感），讓人覺得非買不可。想把東西賣出去、把話說到點子上，這幾句是現成教材。
❝ 獨白 · 18 句 「人人都想發財」：Everyone wants to get rich
something for nothing 不勞而獲get rich 發財working-class 工薪階層
「供需關係」英語說 Supply and demand
Supply and demand 供需關係do me a favor 幫我個忙creating urgency 製造緊迫感
喬丹帶著唐尼出來單幹，招來一幫有銷售經驗的老鄉：海獺、切斯特、羅比，還有上過法學院的尼基。飯桌上，他逼布拉德現場把一支筆賣給他。布拉德沒急著誇筆，而是請對方把名字寫在餐巾紙上——對方說沒筆，supply and demand（供需關係）就成立了，需求一齣現，東西自然賣得掉。喬丹順勢點出銷售的訣竅：要用 create urgency（製造緊迫感），還要 convince them it's something they need（讓他們相信這東西非有不可）。他還悟出更狠的一招：與其把爛股票賣給窮人，不如教這幫人把東西賣給有錢人。想練推銷、談判和說服人的英語，這些說法日常就能用上。
A1–C2 是歐標等級。點一個等級後，比它高的卡片會變淡，播放到那裡不會自動暫停。
“Sell me this fucking pen right here.”
把這支筆他媽賣給我。
一句粗暴的考題，把銷售這件事壓到最小單位，也成了全片的名場面。
Sell me this X right here
半開玩笑地考驗別人本事時用；帶髒話，正式場合換成 sell me this pen。
Try to sell me this pen. ／ Show me you can sell this pen.
口語
Sell me this 連貫，fucking pen 重讀，right here 頓一下。
Sell me this notebook right here and I'll hire you. 你能把這本子賣給我，我就錄用你。
“They all want something for nothing.”
他們都想不勞而獲。
一句話點破人性裡的貪，既是銷售洞察，也是他後來騙人的底氣。
They all want something for nothing
評價別人貪便宜、不願付出時用；對當事人說會顯得刻薄。
Everyone wants a free lunch. ／ People want the gain without the cost.
中性
all want 連讀，something for nothing 三個詞一拍一頓。
You can't run a shop where everyone wants something for nothing. 人人都想不勞而獲，這店就沒法開了。
“What if I could teach them how to sell to people with money?”
要是我能教他們怎麼把東西賣給有錢人呢？
一個假設句把整部電影的野心點亮：把垃圾賣給窮人只是起點。
What if I could teach them how to ... ?
提出大膽設想、給自己找突破口時用；正式場合可去掉 what if 的隨意感。
Suppose I could teach them to sell to the rich. ／ Imagine if they could pitch to wealthy buyers.
中性
What if 輕問，teach them how to 連讀，people with money 放慢。
What if I could teach them how to pitch in English? 要是我能教他們怎麼用英語做推介呢？
“Everyone wants to get rich. Am I crazy?”
人人都想發財。我瘋了嗎？
先拋結論再反問，把常識說得理直氣壯，極適合引用。
Everyone wants X. Am I crazy?
被人質疑你的常識時能用；對嚴肅的專業討論別用反問壓人。
Everybody wants a shortcut. Am I wrong? ／ Everyone chases money. Is that insane?
口語
Everyone 重讀，get rich 連讀，Am I crazy 升調。
Everyone wants a raise. Am I crazy for saying so? 人人都想加薪。我這麼說有錯嗎？
You listening? It's easier than you think. Every person you're on the phone with, they want to get rich and they want to get rich quickly. They all want something for nothing. There was this one time that I was selling pot to this Amish dude. You know those guys who got like the beard with like no mustache or some bullshit? Well, he says that he only wants to make furniture. I don't understand. What's that got to do with anything? What the fuck are you talking about? I'm not putting words in your mouth or nothing, but you just said that everybody wants to get rich. Holy fuck, you did just say that. What the fuck are you talking about? Yeah, like Buddhists. They don't give a shit about money. They're wrapped in sheets. They're not buying shit. I'm not talking about Buddhists or Amish. I'm talking about normal people, working-class, everyday people. Everyone wants to get rich. Am I crazy?
你在聽嗎？這比你想的容易。 你電話那頭的每個人，都想發財，而且想快點發財。 他們都想不勞而獲。 有一次我賣大麻給一個阿米什人。 你知道那種留鬍子、不蓄小鬍子的人吧？ 結果他說他只想做傢俱。 我不明白。 那跟這事有什麼關係？ 你他媽在說什麼？ 我不是硬給你扣話，但你剛說了人人都想發財。 我操，你確實剛說了。 你他媽到底在說什麼？ 對啊，比如佛教徒。 他們根本不在乎錢。 他們裹著布，什麼都不買。 我說的不是佛教徒或阿米什人。 我說的是普通人，工薪階層，天天上班的人。 人人都想發財。是我瘋了嗎？
下一章 · 07cold-call someone沒預約就打電話推銷這場戲：給新人上推銷話術課意思是「供需關係」。布拉德賣筆時，先讓對方發現沒筆寫字，需求一齣現，東西就賣得掉了，這就是供需。
意思是「製造緊迫感」。喬丹說要把筆賣出，得讓對方覺得非買不可、不買就來不及，這就是製造緊迫感。
something for nothing。喬丹說客戶 they all want something for nothing，就是人人都想白拿好處，這正是騙子下手的地方。
in no time。喬丹說只要把人交給他，in no time 就能讓他們富起來，意思就是快到不可思議。
他沒吹筆多好，而是製造出一個必須用筆的場景：請對方在餐巾紙上寫名字，對方說沒筆，需求立刻出現，筆自然就賣出去了。
