Facebook me在臉書上找我

用一句語言學的觀察證明產品的勝利：品牌名變成口頭禪，就不再是工具。

A brand name was a common expression after ...

描述某個詞或說法迅速流行起來時用，對做產品的人說最合適。

It became a verb within weeks. ／ The name turned into everyday speech.

口語

Facebook me 連讀，common expression 平穩。

Our app's name was a common expression after one month. 我們應用的名字一個月後就成了常用說法。

把緊迫感說成一種外部事實：機會不會等你。一句判局勢，一句催行動。

It's gonna happen without us. We've gotta start now.

催促別人趁早動手時用，對拖延的夥伴說，語氣急但別吼。

This will move on without us. ／ If we don't start now, someone else will.

口語

happen without us 連讀，start now 重讀。

Look, the trend's gonna happen without us. We've gotta ship now. 聽著，這波趨勢不等我們也會發生。我們得趕緊上線。

講師式的漂亮轉折：先誇聽眾以為知道，再一句「但未必」把注意力全收回來。

Most of you think you know ..., but you may not.

引出被忽略的另一半真相、製造轉折時用，對自以為懂的聽眾說。

You think you know how this ends. You don't. ／ There's more to it than the version you've heard.

中性

most of you 平穩，but you may not 放慢。

Most of you think you know how the case ended, but you may not. 你們大多數人以為知道這案子怎麼結的，但未必。

一句話交代產品爆發：不用數字，用「人人」兩個字就夠。

Everybody on campus was using it.

形容某個東西突然在某個圈子裡人人都在用時用，對朋友說。

The whole campus was on it. ／ Everyone I knew was using it.

口語

Everybody 重讀，was using it 平穩收尾。

Everybody in the office was using it within a week. 不到一週，辦公室裡人人都在用它。