in a stampede一窩蜂地湧來

把社交網站的權力反轉講得最清楚：同樣是排他，但規則由我們定。Facebook 早期心態的濃縮。

It's like a ..., except we're the ...

說明某事物形似舊規則、實則換了掌權者時用；跟長輩解釋新玩法時別用，聽著狂。

It's the same club, but we run it. ／ Same game, new boss.

口語

like a final club 連讀，except we're the president 放慢。

It's like the old agency, except we're the ones calling the shots. 就像老牌公司，只不過這次說了算的是我們。

一句把爆紅原因說透：賣點從來不是照片，而是認識的人。這是整個社交網路的第一性原理。

It was because they saw ... that they ...

指出事情真正原因、糾正表面歸因時用；閒聊裡用能顯出你抓問題的準頭。

The draw was familiarity, not looks. ／ It worked because they knew the faces.

中性

It was because 輕起，that they knew 放慢收尾。

It was because they saw neighbors using it that they bought one. 是因為他們看見鄰居在用，才去買的。

用受驚牲口般的畫面形容使用者湧入，既好笑又精準，把流量這個冷詞說成了有體溫的騷動。

People came in a stampede, right?

形容大量人潮短時間湧入時用，帶畫面感；描述災難現場時別用，會顯得輕佻。

Users flooded in all at once. ／ They came in a rush.

口語

in a stampede 連讀，stampede 重音在後。

Shoppers came to the sale in a stampede, right? 顧客像踩踏一樣湧進這場促銷，對吧？

一句話把產品野心從功能拔高到整個生活方式。它解釋了 Facebook 為什麼不是又一個交友網站。

I'm talking about taking ... and putting it ...

把話題從某個功能升級到整體願景時用；跟只想聽細節的人說，會顯得太宏大。

I don't mean a feature, I mean the whole experience. ／ This is about moving real life online.

中性

taking ... putting 兩處重讀，形成對照。

I'm talking about taking the whole classroom and putting it in your pocket. 我說的是把整個課堂裝進你的口袋。