The Social Dilemma · 2020 — 第 7 / 14 章 · 3'36" · C1

後臺演算法密謀拉回使用者:a mind of its own

後臺控制室裡,幾個聲音在復盤一個不再互動的使用者:常規推送全失效,有人提出 switch to(切換到)復活模式。中間插進來的一句 algorithms are opinions embedded in code(演算法是寫進程式碼裡的觀點)更值得記——聊推薦、聊平臺時都能用。

發生了什麼

後臺的系統在復盤一個不再回應的使用者:被標記的照片、邀請、時事、私信全試過,都不管用,於是有人提出 switch to(切換到)復活模式。中間插進來的一段解釋是:algorithms are opinions embedded in code(演算法是寫進程式碼裡的觀點),推薦從來不是中立的;商業公司按自己對成功的定義來最佳化演算法,而所謂成功通常就是利潤。所以說 as humans, we've almost lost control over these systems(我們幾乎失去了對這些系統的控制)。想聊推薦機制、想吐槽手機老推同一類內容,這幾句都能直接用。

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這場戲看什麼

  • 留意旁白與 Growth AI 報數的切換
  • 注意解釋段裡的定義句和目的句
  • 看資料如何變成針對個人的推送

留意這幾個短語

switch toas far as the eye can seecommercial interestin order to

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  1. ❝ 獨白演算法失控講解31 句專題跟讀 ↗
點一句台詞就從那裡放

本章短語

a mind of its own

自行其是acting independently

講解者說演算法由人寫出,卻用 a mind of its own 說它像有了自己的主意;語氣不是開玩笑,而是在解釋系統為何難控。

My calendar seems to have a mind of its own this week.這週我的日程好像自己亂跑。

本章還有

  • switch to

    切換到

  • as far as the eye can see

    一眼望不到邊

  • commercial interest

    商業利益

  • in order to

    為了

  • cross-reference

    交叉比對

本章全部批註

50 句台詞裡標了 29 處

短語 · B1switch to something

切換到

有人發現數據異常,直接說 switch to 復活模式,不再等常規推送慢慢起效;語氣是當場拍板,不是商量,也沒有解釋餘地。

No. Something's very wrong. Let's switch to resurrection mode.
發音switch to

switch 的尾 /tʃ/ 別拖長,to 弱化為輕 /tə/,兩詞常連成 /ˈswɪtʃtə/;舌尖離齦就接 to,to 不佔獨立重拍。

No. Something's very wrong. Let's switch to resurrection mode.
俚語 · C1resurrection mode

拉回流失使用者模式——產品團隊內部行話,指重新啟用使用者;外行場合別用

No. Something's very wrong. Let's switch to resurrection mode.
短語 · B2what people miss is that ...

人們忽略的是……

And what people miss is that AI already runs today's world right now.
短語 · B2run the world

主導當今世界 這裡 run 指運轉、主導,不是跑步

And what people miss is that AI already runs today's world right now.
語法 · B2what people miss is that

主語從句:what people miss 作主語,is that 後才是真正觀點;先譯‘人們忽略的是……’。

And what people miss is that AI already runs today's world right now.
發音is that

is 的 /z/ 輕擦,that 的 /ð/ 不必使勁,常弱化為 /ɪzðət/;重音壓到後面的 AI,that 的母音收短。

And what people miss is that AI already runs today's world right now.
短語 · B2as far as the eye can see

一眼望不到邊

講解者描述伺服器房間大得離譜,用 as far as the eye can see 把成排機器推到視野盡頭;語氣像帶人參觀,卻讓人感到算力壓過來。

Tons and tons of computers, as far as the eye can see.
短語 · B1tons and tons of something

成堆成堆的

Tons and tons of computers, as far as the eye can see.
短語 · B1back and forth between ...

來回地

sending information back and forth between each other all the time.
短語 · B2be described as something

被描述為

some could be described as algorithms that are so complicated, you would call them intelligence.
短語 · B2be embedded in something

寫進程式碼裡

I like to say that algorithms are opinions embedded in code...
短語 · C1be optimized to + 目標

按…最佳化

Algorithms are optimized to some definition of success.
短語 · B1someone's definition of success

成功的定義

Algorithms are optimized to some definition of success.
短語 · B2a commercial enterprise

商業企業

So, if you can imagine, if a... if a commercial enterprise builds an algorithm to their definition of success,
短語 · B2machine learning

機器學習

That's where the term "machine learning" comes from.
短語 · B1in the right order

按正確順序

And so, every day, it gets slightly better at picking the right posts in the right order so that you spend longer and longer in that product.
語法 · B1so that you spend longer and longer

目的狀語從句:so that 引出結果/目的:排序越好,使用者停留越久。

And so, every day, it gets slightly better at picking the right posts in the right order so that you spend longer and longer in that product.
短語 · B1in order to do something

為了

講解者說沒人真正明白機器在做什麼,緊接著用 in order to 丟擲它追求的目標;語氣像補充關鍵條件,把因果說透。

And no one really understands what they're doing in order to achieve that goal.
短語 · B2have a mind of its own

自行其是

講解者說演算法由人寫出,卻用 a mind of its own 說它像有了自己的主意;語氣不是開玩笑,而是在解釋系統為何難控。

The algorithm has a mind of its own, so even though a person writes it,
語法 · B2even though a person writes it

讓步狀語從句:even though 引出讓步:人寫出演算法,演算法卻仍可能脫離設計者控制。

The algorithm has a mind of its own, so even though a person writes it,
短語 · B2a handful of people

少數幾個

There's only a handful of people at these companies, at Facebook and Twitter and other companies...
語法 · B2who understand how those systems work

定語從句:who 從句修飾 people;how those systems work 是 understand 的賓語。

There's only a few people who understand how those systems work, and even they don't necessarily fully understand what's gonna happen with a particular piece of content.
短語 · B2lose control over something

對…失去控制

So, as humans, we've almost lost control over these systems.
俚語 · C1psychometric doppelgangers

心理畫像相似者——資料團隊行話,指行為畫像相近的人;日常別用

His psychometric doppelgangers.
短語 · C1long-term engagement

長期互動 這裡 engagement 指使用者互動與停留,不是訂婚

My analysis shows that going political with Extreme Center content has a 62.3 percent chance of long-term engagement.
發音62.3 percent

數字和 percent 一口氣說,重音壓在 62.3

My analysis shows that going political with Extreme Center content has a 62.3 percent chance of long-term engagement.
俚語 · C1Extreme Center

極端中間派——政治/產品內部帶諷刺的標籤,正式場合慎用

My analysis shows that going political with Extreme Center content has a 62.3 percent chance of long-term engagement.
短語 · B1send someone a direct message

私信

Okay, okay, so we've tried notifying him about tagged photos, invitations, current events, even a direct message from Rebecca.

看懂「後臺演算法密謀拉回使用者」

發音重點

  • switch to — switch 的尾 /tʃ/ 別拖長,to 弱化為輕 /tə/,兩詞常連成 /ˈswɪtʃtə/;舌尖離齦就接 to,to 不佔獨立重拍。
  • is that — is 的 /z/ 輕擦,that 的 /ð/ 不必使勁,常弱化為 /ɪzðət/;重音壓到後面的 AI,that 的母音收短。
  • 62.3 percent — 數字和 percent 一口氣說,重音壓在 62.3
And what people miss is that AI already runs today's world right now.

人們忽略的是,AI 早已在運轉今天的世界。 把AI威脅從終結者拉回此刻現實,一句話改寫恐懼焦點。

I like to say that algorithms are opinions embedded in code...

我喜歡說,演算法是寫進程式碼裡的觀點。 把抽象演算法變成有立場的判斷,比喻短而扎人。

Algorithms are optimized to some definition of success.

演算法會被最佳化,去貼合某種成功定義。 點明演算法不是中立工具,而是被目標塑形。

So, as humans, we've almost lost control over these systems.

所以,作為人類,我們幾乎已經失去了對這些系統的控制。 把前文的機制收束成一句警報,as humans 拉開尺度。

關於這一章的問題

algorithms are opinions embedded in code 是什麼意思?

意思是演算法裡藏著人的觀點:先定下什麼算好結果,排序就帶了立場,所以並不客觀。

「一眼望不到邊」英語怎麼說?

as far as the eye can see。臺詞裡形容成堆成堆的計算機多到看不到頭,說人海、沙漠、貨架也能用。

「切換到另一個模式」英語怎麼說?

switch to another mode;臺詞裡是 switch to resurrection mode(復活模式),switch to 就是「切換到」,換話題、換流程也能用。

a mind of its own 是誇機器聰明嗎?

不是。它的意思是「自行其是」:機器被人搭好之後會自己改自己,人反而不清楚它在做什麼。

cross-reference 在這裡指什麼?

交叉比對,把這名使用者和同地區行為相似的人放在一起對照,看這群人現在流行什麼。

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