假新聞
There's a study, an MIT study, that fake news on Twitter spreads six times faster than true news.The Social Dilemma · 2020 — 第 9 / 14 章 · 3'00" · C1
有人說,推特上的假新聞比真新聞快六倍;這套系統像把人類行為的地面弄斜——tilt the floor(讓條件悄悄傾斜),讓某些行為更省力。假資訊比真相更賺錢,這套 disinformation-for-profit(靠虛假資訊盈利)的生意,值得每個刷手機的人聽懂。
一項麻省理工研究說,推特上的假新聞比真新聞快六倍。有人把系統比作被弄斜的地面——tilt the floor(讓條件悄悄傾斜),讓某些行為更省力;還說這套系統 biases towards(系統性地偏向)虛假資訊,因為假資訊比真相更賺錢。於是有了 disinformation-for-profit(靠虛假資訊盈利)這種模式。新聞片段裡,謠言從喝水防病毒傳到 5G,甚至有人 blowing up(炸燬)訊號塔。想聊演算法、謠言和流量生意,這幾句都能直接用。
這場戲看什麼
留意這幾個短語
tilt the floorbiases towardsdisinformation-for-profitblowing up
本章短語
讓條件悄悄傾斜quietly bias the conditions
受訪者邊找詞邊打比方:tilt the floor 就像把人類行為的地面弄斜,讓某些行為更省力,也讓另一條路更難走。
The new ranking system can tilt the floor toward outrage.新的排序機制可能悄悄讓人更容易滑向憤怒的內容。
系統性地偏向
靠虛假資訊盈利
炸燬
這破事,這套鬼東西
生死攸關的事
39 句台詞裡標了 27 處
假新聞
There's a study, an MIT study, that fake news on Twitter spreads six times faster than true news.比…快六倍
There's a study, an MIT study, that fake news on Twitter spreads six times faster than true news.six 和 fast- 各落一個重音,times 的 /aɪ/ 壓短、尾 /z/ 輕收;six 的 /ks/ 咬清,fast- 拉長,-er 快速收尾。
There's a study, an MIT study, that fake news on Twitter spreads six times faster than true news.六倍優勢
What is that world gonna look like when one has a six-times advantage to the other one?將要——口語和字幕常見;正式寫作別用。
What is that world gonna look like when one has a six-times advantage to the other one?在大規模層面
And you're always free to walk up the hill, but fewer people do, and so, at scale, at society's scale,at 的 /t/ 只輕觸上齦,常弱化為 /ət/,scale 的 /skeɪl/ 拉長承重;at 與 scale 之間不停頓,重音全給 scale。
And you're always free to walk up the hill, but fewer people do, and so, at scale, at society's scale,改變人們的想法與行為
you really are just tilting the floor and changing what billions of people think and do.不實資訊
We've created a system that biases towards false information.定語從句:that 從句修飾 system,說明系統偏向哪邊;不是兩個並列動作。
We've created a system that biases towards false information.商業模式
It's a disinformation-for-profit business model.不受監管的資訊
You make money the more you allow unregulated messages to reach anyone for the best price.比較級疊用:前兩個 the more 表條件,後一個表結果:越談、越分裂,權力越大。
The more they talk about it and the more they divide us, the more they have the power, the more...虛假資訊流
There's a flow of misinformation online about the virus.把冠狀病毒衝出體內
The notion drinking water will flush coronavirus from your system is one of several myths about the virus circulating on social media.在社交媒體上流傳
The notion drinking water will flush coronavirus from your system is one of several myths about the virus circulating on social media.同位語從句:drinking water... 解釋 notion 的內容,that 被省掉;別把它當主語。
The notion drinking water will flush coronavirus from your system is one of several myths about the virus circulating on social media.這破事——熟人之間發洩用;正式場合別說。
I think the US government started this shit.把新冠當成藉口
Maybe the government is using the coronavirus as an excuse to get everyone to stay inside because something else is happening.被謠言轟炸
We're being bombarded with rumors.陰謀論
We see Russia and China spreading rumors and conspiracy theories.感官動詞結構:see + 賓語 + doing,強調看見動作正在發生;不是‘看見’就結束。
We see Russia and China spreading rumors and conspiracy theories.大約(某個數字)
Those sources that are spreading coronavirus misinformation have amassed something like 52 million engagements.針對此毒株做過測試
Well, let's say it hasn't been tested on this strain of the coronavirus, but...極端版本
What we're seeing with COVID is just an extreme version of what's happening across our information ecosystem.無論什麼議題
Social media amplifies exponential gossip and exponential hearsay to the point that we don't know what's true, no matter what issue we care about.what 的尾 /t/ 滑進 issue 的 /ɪ/,常連成 /wʌtɪʃuː/;舌尖輕彈後立刻接上,what 別單獨收死。
Social media amplifies exponential gossip and exponential hearsay to the point that we don't know what's true, no matter what issue we care about.There's a study, an MIT study, that fake news on Twitter spreads six times faster than true news.有一項研究,一項MIT研究,說推特上的假新聞傳播速度是真新聞的六倍。 用一項具體研究把抽象危機壓成六倍差距,數字一齣口就讓人記住。
We've created a system that biases towards false information.我們創造了一個偏向虛假資訊的系統。 把責任從個人挪到系統,biases towards 一詞點明結構性偏向。
It's a disinformation-for-profit business model.這是一個靠虛假資訊盈利的商業模式。 連字元造詞,把謊言與盈利焊在一起,冷峻又刺耳。
People have no idea what's true, and now it's a matter of life and death.人們根本不知道什麼是真的,而現在這已是生死攸關的事。 從認知混亂推到生死後果,兩個分句把代價說透。
Social media amplifies exponential gossip and exponential hearsay to the point that we don't know what's true, no matter what issue we care about.社交媒體放大呈指數級增長的八卦和傳聞,到了我們分不清真假的地步,無論我們關心的是什麼議題。 重複 exponential 把傳播速度推成壓迫感,結尾 no matter 擴大範圍。
tilt the floor 字面是「把地面弄斜」,意思是「讓條件悄悄傾斜」:它改變條件,讓某些行為更容易、某些更難;臺詞說人仍可往坡上走,但這樣做的人更少。
用 biases towards。臺詞裡說 We've created a system that biases towards false information,意思是我們造出的系統會系統性地偏向虛假資訊。
指靠虛假資訊盈利。臺詞把它稱為 a disinformation-for-profit business model,並說假資訊比真相更能讓公司賺錢,真相太無聊。
這裡指炸燬。臺詞說 People are blowing up actual physical cell phone towers,也就是有人真的去炸手機訊號塔,不只是說發生了爆炸。
說 a matter of life and death,也就是「生死攸關的事」。臺詞用 People have no idea what's true, and now it's a matter of life and death 說明分不清真假已經關乎生死。
下一章 · 第 10 章weaponizing social media平臺成了說服武器
第 1 章rakes in money受訪者拆解注意力生意
第 2 章human futures人的行為被當成期貨賣
第 3 章dial up the ads擰旋鈕調高廣告投放
第 4 章fall prey to拼趣總裁也放不下手機
第 5 章let the record show晚飯桌上的手機賭約
第 6 章conflate發言者拆解點贊焦慮
第 7 章a mind of its own後臺演算法密謀拉回使用者
第 8 章reckon with拿維基百科比喻資訊流
正在看 · 第 9 章tilt the floor研究稱假新聞快六倍
第 10 章weaponizing social media平臺成了說服武器
第 11 章digital Frankensteins訪談裡反駁技術威脅論
第 12 章willful ignorance聊文明會不會完蛋
第 13 章put the genie back in the bottle受訪者呼籲監管巨頭
第 14 章set in stone科技從業者反思技術走偏