對我們評價好
開場一句 think well of us(對我們評價好)講的是歸屬感:人天生在意部落裡的人怎麼看自己。
think well of us or not 'cause it matters.The Social Dilemma · 2020 — 第 6 / 14 章 · 3'14" · C1
有人一開口就說,人天生在意別人怎麼看自己,卻沒進化到扛得住每五分鐘一次的社會認可——dosed to us(被按劑量餵給我們)。點贊一來,我們又把它和價值、真相混為一談:conflate(混為一談),最後被逼進 vicious cycle(惡性迴圈)。想聊刷手機為什麼越刷越空,這幾句正好用。
有人從人類進化講起:我們在意部落裡的人怎麼想,think well of us(對我們評價好)就來自這種本能,可現在這份在意被放大成每五分鐘一次的社會認可。接著話鋒轉到點贊:愛心、點贊、豎大拇指只是短期訊號,我們卻把它們和價值、真相混為一談,conflate(混為一談),得到的是虛假、脆弱的人氣。於是人被逼進 vicious cycle(惡性迴圈),總想把那種認可找回來。後半段用抑鬱、焦慮和自殘住院資料,說明這種變化如何落在一整代青少年身上。
這場戲看什麼
留意這幾個短語
think well of usdosed to usconflategigantic increase in
本章短語
混為一談to treat two different things as one
有人用 conflate(混為一談)說,我們把紅心、點贊、豎大拇指這些平臺訊號,直接當成人的價值,甚至當成真相。
We often conflate a polished apology with real change.我們常把漂亮的道歉和真正的改變混為一談。
對我們評價好
被按劑量餵給我們
…的巨大增長
大幅上升
相當穩定
36 句台詞裡標了 27 處
對我們評價好
開場一句 think well of us(對我們評價好)講的是歸屬感:人天生在意部落裡的人怎麼看自己。
think well of us or not 'cause it matters.賓語從句:what 從句作 aware of 的賓語,問的是‘一萬人怎麼看我們’,不是‘意識到一萬人’。
But were we evolved to be aware of what 10,000 people think of us?社會認可
We were not evolved to have social approval being dosed to us every five minutes.被按劑量餵給我們
有人把點贊、紅心這類認可說成定時給藥:社會認可被 dosed to us(被按劑量餵給我們),每五分鐘就來一次,像喂藥。
We were not evolved to have social approval being dosed to us every five minutes.to us 快說時常縮成輕輕一帶,重音留在 dosed 上
We were not evolved to have social approval being dosed to us every five minutes.生來就該經歷的
That was not at all what we were built to experience.表語從句:what 從句在 was 後作表語:我們被造來經歷的並不是這個;not at all 拉滿否定。
That was not at all what we were built to experience.were 和 to 都弱,built 才是重音,別平均用力
That was not at all what we were built to experience.圍繞…經營生活 curate 本指策展,這裡指精心安排生活
We curate our lives around this perceived sense of perfection because we get rewarded in these short-term signals--自以為的完美感
We curate our lives around this perceived sense of perfection because we get rewarded in these short-term signals--短期反饋訊號
We curate our lives around this perceived sense of perfection because we get rewarded in these short-term signals--把…和價值混為一談
hearts, likes, thumbs-up-- and we conflate that with value, and we conflate it with truth.點贊/好評——平臺行話;正式文章可寫 positive feedback
hearts, likes, thumbs-up-- and we conflate that with value, and we conflate it with truth.脆弱的人氣 brittle 本指硬物易碎,這裡指人氣不牢
And instead, what it really is is fake, brittle popularity...惡性迴圈
Because then it forces you into this vicious cycle where you're like, "What's the next thing I need to do now? 'Cause I need it back."把你逼進…
Because then it forces you into this vicious cycle where you're like, "What's the next thing I need to do now? 'Cause I need it back."你會想/說——口語裡引出內心獨白,正式寫作別用
Because then it forces you into this vicious cycle where you're like, "What's the next thing I need to do now? 'Cause I need it back."因…而雪上加霜
Think about that compounded by two billion people,過去分詞短語:compounded by 是過去分詞短語,補在 that 後:壓力再被二十億人放大。
Think about that compounded by two billion people,…的巨大增長
資料段落裡,有人用 gigantic increase in(…的巨大增長)來說青少年抑鬱和焦慮,把漲幅說得很重。
There has been a gigantic increase in depression and anxiety for American teenagers一直相當穩定
themselves or otherwise harmed themselves, that number was pretty stable until around 2010, 2011,重音落在 62 和 percent,up 輕輕帶過
It's up 62 percent for older teen girls.指向;表明
在一串青少年抑鬱、焦慮和自殘資料之後,一句 points to(指向;表明)說,這些趨勢指向社交媒體。
And that pattern points to social media.三個 more 輕帶,重音落在三個形容詞上
A whole generation is more anxious, more fragile, more depressed.冒險
They're much less comfortable taking risks.出去約會
The number who have ever gone out on a date or had any kind of romantic interaction is dropping rapidly.入院
And remember, for every one of these, for every hospital admission, there's a family that is traumatized and horrified.But were we evolved to be aware of what 10,000 people think of us?但我們進化到能察覺一萬個人怎麼看我們了嗎? 用反問把部落尺度拉到萬人尺度,一句話點出認知錯位。
We were not evolved to have social approval being dosed to us every five minutes.我們進化成今天這樣,可不是為了每五分鐘被喂一口社會認可。 把點贊寫成定時給藥,dosed 一詞讓抽象成癮有了身體感。
hearts, likes, thumbs-up-- and we conflate that with value, and we conflate it with truth.紅心、點贊、豎大拇指——我們把它們和價值混為一談,又把它們和真相混為一談。 平行重複 conflate...with 把平臺反饋抬成價值與真相,節奏很狠。
Because then it forces you into this vicious cycle where you're like, "What's the next thing I need to do now? 'Cause I need it back."因為它會把你逼進一個惡性迴圈:你滿腦子都是‘接下來我該做什麼?我得把那種感覺找回來。’ 把演算法獎勵寫成毒癮式追問,直接引語讓迴圈有了聲音。
And remember, for every one of these, for every hospital admission, there's a family that is traumatized and horrified.記住,每一個這樣的案例、每一次入院,背後都有一個深受創傷、驚駭不已的家庭。 從統計數字切回家庭,for every... there's 把冷資料變成人。
就是「被按劑量餵給我們」。這句說,社會認可每五分鐘被送一次,像按劑量喂藥一樣頻繁。
用 conflate。這裡說,人把愛心、點贊、豎大拇指這些短期訊號,和價值、真相混為一談。
意思是「對我們評價好」。前面說人會在意部落裡的人怎麼看自己,就是這句 think well of us。
就是「惡性迴圈」。點贊帶來的認可很短暫,人反而更空虛,又追問下一步該做什麼,因為「我得把它找回來」,於是被逼進這個迴圈。
說 pretty stable。這裡的 pretty 是「相當、挺」,不是「漂亮」;少女自殘住院人數到 2010、2011 年前後都相當穩定,之後才一路上升。
下一章 · 第 7 章a mind of its own後臺演算法密謀拉回使用者
第 1 章rakes in money受訪者拆解注意力生意
第 2 章human futures人的行為被當成期貨賣
第 3 章dial up the ads擰旋鈕調高廣告投放
第 4 章fall prey to拼趣總裁也放不下手機
第 5 章let the record show晚飯桌上的手機賭約
正在看 · 第 6 章conflate發言者拆解點贊焦慮
第 7 章a mind of its own後臺演算法密謀拉回使用者
第 8 章reckon with拿維基百科比喻資訊流
第 9 章tilt the floor研究稱假新聞快六倍
第 10 章weaponizing social media平臺成了說服武器
第 11 章digital Frankensteins訪談裡反駁技術威脅論
第 12 章willful ignorance聊文明會不會完蛋
第 13 章put the genie back in the bottle受訪者呼籲監管巨頭
第 14 章set in stone科技從業者反思技術走偏