說服人的工具或手段
One of the problems with Facebook is that, as a tool of persuasion, it may be the greatest thing ever created.The Social Dilemma · 2020 — 第 10 / 14 章 · 2'38" · C1
平臺成了說服武器：weaponizing social media
有人把 Facebook 稱作有史以來最強的說服工具——it may be the greatest thing ever created（有史以來最偉大的東西）。話鋒一轉，說它落到獨裁者手裡就能控制一國民眾，接著一句 weaponizing social media（把社交媒體當武器），把線上操控和線下傷害扣在一起。想聊科技與輿論，這兩句直接能用。
發生了什麼
有人談到 Facebook，說它作為說服工具，可能是 greatest thing ever created（有史以來最偉大的東西）——表面是誇，實則是警告：落到獨裁者手裡，就能控制一國民眾。接著一句 weaponizing social media（把社交媒體當武器），把線上操控和線下傷害扣在一起。然後講到緬甸：那裡的人一想到網際網路，想到的就是 Facebook，手機店還會替顧客預裝好、開好賬號。後面又說，平臺讓操控人心的說法傳得異常容易——with phenomenal ease（輕易得驚人）——而且花不了多少錢。到最後一句，我們好像對自己是誰、相信什麼，越來越做不了主（less and less control over）。聊科技倫理、聊輿論操控，這幾句都用得上。
這場戲看什麼
- 留意抽象指控後立刻給具體例子
- 注意手機店預裝細節如何說明入口單一
- 聽廣告人工智慧報價的冷靜語氣
留意這幾個短語
greatest thing ever createdweaponizing social mediagotten a lot of presspreload Facebook
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此刻
點一句台詞就從那裡放
本章短語
weaponizing social media
把社交媒體當武器turning social media into a weapon
談到政府和惡意行為者 weaponizing social media（把社交媒體當武器）時，這句話把線上操作和線下傷害直接扣在一起，點出最令人不安的後果。
The campaign was accused of weaponizing social media to silence local reporters.這場運動被指利用社交媒體當武器，讓本地記者噤聲。
本章還有
- greatest thing ever created
有史以來最偉大的東西
- gotten a lot of press
被媒體大量報道
- preload Facebook
預裝 Facebook
- with phenomenal ease
輕易得驚人
- hit with
向…集中投放
本章全部批註
23 句台詞裡標了 28 處
插入語：as a tool of persuasion 插在 that 從句中間，先補一個身份判斷，再把 it may be... 說完；去掉它主句仍完整。
One of the problems with Facebook is that, as a tool of persuasion, it may be the greatest thing ever created.as a 與 tool of 順滑相連，of 只輕輕帶過
One of the problems with Facebook is that, as a tool of persuasion, it may be the greatest thing ever created.落到某人手裡、由某人掌控 這裡不是物理地拿在手裡，而是被誰掌控
Now, imagine what that means in the hands of a dictator or an authoritarian.控制一國民眾
If you want to control the population of your country, there has never been a tool as effective as Facebook.現實世界中的實際傷害
Some of the most troubling implications of governments and other bad actors weaponizing social media, um, is that it has led to real, offline harm.惡意行為者——政策或新聞行話，正式討論可用，日常少用
Some of the most troubling implications of governments and other bad actors weaponizing social media, um, is that it has led to real, offline harm.開一個賬號
And what often happens is when people buy their cell phone, the cell phone shop owner will actually preload Facebook on there for them and open an account for them.知道怎麼操作或開啟
the first thing they open and the only thing they know how to open is Facebook.難以應對或處理某事
Well, a new bombshell investigation exposes Facebook's growing struggle to tackle hate speech in Myanmar.爆炸性的；令人震驚的——媒體口語，形容驚人爆料，正式報告慎用
Well, a new bombshell investigation exposes Facebook's growing struggle to tackle hate speech in Myanmar.操縱公眾輿論
Facebook really gave the military and other bad actors a new way to manipulate public opinion and to help incite violence against the Rohingya Muslims that included mass反人類罪
villages, mass rape, and other serious crimes against humanity that have now led to 700,000 Rohingya Muslims having to flee the country.逃離這個國家
villages, mass rape, and other serious crimes against humanity that have now led to 700,000 Rohingya Muslims having to flee the country.使做某事成為可能
It's that the platforms make it possible to spread manipulative narratives with phenomenal ease, and without very much money.不需要很多錢
It's that the platforms make it possible to spread manipulative narratives with phenomenal ease, and without very much money.表語從句：It's that... 不是強調句，而是回答前文 It's not that...：真正的原因是平臺讓傳播變得容易。
It's that the platforms make it possible to spread manipulative narratives with phenomenal ease, and without very much money.make it 常連成一團，重音落在 possible 上
It's that the platforms make it possible to spread manipulative narratives with phenomenal ease, and without very much money.陰謀論群組
I can now go into a conspiracy theory group on Facebook, and I can find 100 people who believe that the Earth is completely flat and think it's all this conspiracy theory that we landed on the看起來像某人的相似使用者 這裡不是長相相似，而是平臺畫像相似
Facebook will happily send me thousands of users that look like them that I can now hit with more conspiracy theories.定語從句：兩個 that 都修飾 users：先限定“長得像他們”，再說“我能用陰謀論砸的”；拆錯會以為第二個 that 指平臺。
Facebook will happily send me thousands of users that look like them that I can now hit with more conspiracy theories.準備就緒——廣告或體育圈行話，熟人可說，正式檔案少用
-New EC video to promote. -[Advertising AI] Another ad teed up.把某物當作現實吸收
Algorithms and manipulative politicians are becoming so expert at learning how to trigger us, getting so good at creating fake news that we absorb as if it were reality, and confusing us into believing those lies.誤導某人相信某事
Algorithms and manipulative politicians are becoming so expert at learning how to trigger us, getting so good at creating fake news that we absorb as if it were reality, and confusing us into believing those lies.學會如何刺激或觸發我們
Algorithms and manipulative politicians are becoming so expert at learning how to trigger us, getting so good at creating fake news that we absorb as if it were reality, and confusing us into believing those lies.結果從句：so...that... 把“太擅長造假”推到結果：我們吸收得像真的一樣；that 後不是定語，而是後果。
Algorithms and manipulative politicians are becoming so expert at learning how to trigger us, getting so good at creating fake news that we absorb as if it were reality, and confusing us into believing those lies.if 的 /f/ 輕輕帶進 it，it 的 /t/ 只點一下，were 弱化為 /wər/；整串 /əzɪfɪtwər/ 往 reality 滑，別逐詞咬滿。
Algorithms and manipulative politicians are becoming so expert at learning how to trigger us, getting so good at creating fake news that we absorb as if it were reality, and confusing us into believing those lies.賓語從句：介詞 over 後並列兩個名詞性從句，分別作“控制”的物件：我們是誰、我們信什麼。
It's as though we have less and less control over who we are and what we believe.看懂「平臺成了說服武器」
發音重點
- as a tool of — as a 與 tool of 順滑相連，of 只輕輕帶過
- make it possible — make it 常連成一團，重音落在 possible 上
- as if it were — if 的 /f/ 輕輕帶進 it，it 的 /t/ 只點一下，were 弱化為 /wər/；整串 /əzɪfɪtwər/ 往 reality 滑，別逐詞咬滿。
One of the problems with Facebook is that, as a tool of persuasion, it may be the greatest thing ever created.Facebook的問題之一在於，作為說服工具，它可能是有史以來最強大的發明。 用最高階讚美包裹警告，一句話立起全章的反諷框架。
If you want to control the population of your country, there has never been a tool as effective as Facebook.如果你想控制這個國家的人口，從來沒有一種工具像Facebook這樣有效。 把宏大的國家控制壓縮成一個直白條件句，結論像判決。
Facebook will happily send me thousands of users that look like them that I can now hit with more conspiracy theories.Facebook會樂呵呵地發給我成千上萬個和他們相似的使用者，我就能拿更多陰謀論砸向他們。 happily 把平臺擬人化，冷冰冰的定向投放瞬間有了惡意。
It's as though we have less and less control over who we are and what we believe.就好像我們對“自己是誰、相信什麼”的控制越來越少了。 結尾用 as though 把具體機制升成存在感，留白很冷。
關於這一章的問題
weaponizing social media 是什麼意思？
把社交媒體當武器用。片子裡說的是政府和其他壞人把平臺當成武器，結果造成現實中的、線下的傷害。
「輕易得驚人」英語怎麼說？
with phenomenal ease。指的是這些平臺讓操控人心的說法傳起來異常容易，而且花不了多少錢。
gotten a lot of press 是什麼意思？
意思是被媒體大量報道，press 指新聞界。臺詞裡有人說緬甸發生的事是被報道最多、最突出的例子，用的就是這個說法。
an impression 和日常說的「印象」有什麼不同？
廣告裡的 an impression 指一次廣告展示，不是日常說的「印象」。臺詞裡 Sold for 3.4 cents an impression 就是每展示一次賣 3.4 美分。
hit with 能用在什麼場合？
向…集中投放，多用於廣告或資訊轟炸這類語境。原句說平臺推來成千上萬個相似使用者，我就能拿更多陰謀論去砸他們。
監視資本主義：智慧陷阱 · 共 14 章
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正在看 · 第 10 章weaponizing social media平臺成了說服武器
第 11 章digital Frankensteins訪談裡反駁技術威脅論
第 12 章willful ignorance聊文明會不會完蛋
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