print the legend把傳說當事實記下來

借約翰·福特的名言，一句就把「先講故事」的立場說死。

when you have to choose between X and Y, choose Y

寫東西、講故事要取捨時用；正式彙報裡說會顯得不嚴謹。

when in doubt, print the legend ／ go with the better story

literary

choose 重讀，print the legend 放慢收尾。

When I have to choose between facts and a good story, I print the legend. 要在事實和好故事之間選時，我選好故事。

把行業對抗簡化成兩個身份標籤，姿態又狂又清楚。

X is the status quo and we are not

跟人劃清立場時用，朋友間放狠話可以，客戶面前別用。

they are the system, we are the outsiders ／ we are the ones who break the rules

口語

status quo 連讀，anarchists 重音在首音節。

The big chains are the status quo and we are not. 大連鎖代表現狀，我們不站那一邊。

兩句對仗把合作條件說絕，粗口反而像條約。

you don't like X, you leave

熟人之間立規矩放狠話時用，帶髒字，正式場合別說。

if you don't like it, walk ／ no hard feelings, just leave

口語

don't like 連讀，兩個 fuck off 都要重。

If you don't like the deal, you walk and I walk. 你不滿意這條件，你走，我也走。

把一個抽象的否決說成具體後果，理由硬，面子也留住了。

you can't have X, you can't put that on Y

否決別人的方案、名字或提法時用，熟人之間可以，對上級說別太沖。

you can't call it that, it won't work ／ that name won't survive a poster

口語

can't 兩次都重讀，put that on a poster 放慢。

You can't call the app that, you can't put that on the store page. 這應用不能叫這名，名字上不了商店頁面。

用最狠的形式去證明一句最反常識的話，姿態比內容更響。

I'll write you X saying there's no X

開玩笑或認真表態時用，朋友之間可以，正式場合別拿血說事。

I'll sign something that says I signed nothing ／ I'll put it in writing that there's nothing in writing

口語

contract 出現兩次，第二次稍重，in me own blood 壓低收尾。

I'll hand you a note saying there was never a deal. 我可以給你張字條，證明從沒有過交易。