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Don't Look Up · 2021 — 第 10 / 25 章 · 4'02" · B2

Kate Becomes a Meme, Explained：backlash

Kate has just gone on national TV to warn about a world-ending comet, and the meeting that follows is all about her ratings. Her outburst got "some nice traffic" and an "immediate backlash" that became a meme. "Why aren't people terrified?" she asks, and the room has no answer — only a toast to a "pleasant end of times."

あらすじ

After their appearance on The Daily Rip, Kate and Dr. Mindy sit through a data review: Kate's cursing spiked traffic, then turned into a meme and a backlash, while Mindy's favorables are high. The warning itself got less attention than weather and traffic stories. NASA's head calls it "more near-miss hysteria," and the meeting ends with a toast to a "pleasant end of times." Kate breaks down.

MeetingsExplainingComplainingB2mediumamerican
IMDb ↗

注目の表現

good trafficbacklashtake it personalA-I-L-F

00:00 / 04:02
Space 再生 · ← → セリフ移動 · R リピート
いま
  34. ❝ 独白Kate's breaking question4 行練習ページ ↗
セリフをタップするとそこから再生

このシーンの表現

backlash

angry public reaction

The analyst says Kate's outburst drew an immediate backlash that turned into a meme.

The ad drew an immediate backlash online.

このシーンの他の表現

  • good traffic

    visitor numbers

  • take it personal

    feel personally attacked

  • A-I-L-F

    a riff on the acronym MILF

  • egg on its face

    publicly embarrassed

  • end of times

    the apocalypse

このシーンのメモ一覧

65 行のセリフに 27 件のメモ

表現 · A2a staff meeting

a meeting of the team

Uh, we usually get drinks at Aundrine's after our five o'clock staff meeting.
表現 · B1a spike in something

a sudden rise

You can see this spike here is when Riley Bina asked to take DJ Chello back on the segment before you.
表現 · A2What about ...?

how about

Hmm. And what about our story?
表現 · B2get traffic

receive visits

Randall and Kate, your TV appearance got some nice traffic when Miss Dibiasky cursed.
表現 · B2an immediate backlash

instant pushback

But, unfortunately, there was an immediate backlash -that quickly became a meme. -[Kate gasps] Oh, Jesus.
表現 · B1the trick is to ...

the key is to

The trick is to not take it personal…
発音take it

Take and it link into one sound.

The trick is to not take it personal…
表現 · B2high favorables

strong approval numbers

Dr. Mindy, on the other hand, had some very high favorables.
表現 · B2have to do with something

be connected to

I don't see what that has to do with anything, do you?
文法 · B2what that has to do with anything

object clause: The what-clause is the object of see, and the tag do you invites agreement.

I don't see what that has to do with anything, do you?
表現 · B2weather and traffic

routine local news

We did not feature or push on any sites, and clicks overall were below basic weather and traffic stories.
スラング · B2bullshit

talk nonsense — Crude and blunt; avoid it in formal settings.

Let us not bullshit each other.
表現 · C1near-miss hysteria

another false-alarm panic

Dr. Jocelyn Calder, the head of NASA, just came out calling it "more near-miss hysteria."
文法 · B2the head of NASA

appositive: The appositive names Calder's title and can be removed without breaking the sentence.

Dr. Jocelyn Calder, the head of NASA, just came out calling it "more near-miss hysteria."
表現 · B2know what one is talking about

be an authority

She's the head of NASA, but maybe she doesn't know what she's talking about.
表現 · B2a super donor

a major donor

She's the head of NASA, but look, she's a "former anesthesiologist and a President Orlean super donor."
文法 · B2the point is that

predicative clause: The that-clause after the point is explains what the speaker actually wants to stress.

Yes, but the point is that Adul's right. There's still serious debate.
発音egg on

The g in egg slides into on.

And now the Herald has egg on its face.
表現 · B2as far as it goes

to the limit it allows

We've taken that story as far as it goes.
スラング · B2goddamn

damn — A mild-to-strong swear; keep it casual.

It's not a goddamn story, okay?
表現 · B2the moment of impact

the time of collision

I put the moment of impact on a diet app.
表現 · A2X times a day

X times daily

Only I'm not on a diet. I'm just crying five times a day.
文法 · B2should be panicking

modal progressive: Should be plus the -ing form says the state should be happening right now.

Everyone should be panicking right now, okay?
発音should be

The d in should often drops before be.

Everyone should be panicking right now, okay?
スラング · B2prick

a contemptible man — A crude insult; never use it at work.

That prick!
表現 · A2break up with someone

ended a relationship

At the end of the day Kate checks her phone and says flatly that her boyfriend just broke up with her.

Guess my boyfriend just broke up with me.
発音broke up

Stress broke, lighten up, and rush through with me.

Guess my boyfriend just broke up with me.

「Kate Becomes a Meme」を読み解く

What's really going on

The cruel joke of the scene is that the science is no longer the subject — attention is. The team measures a doomsday warning the way it measures any segment, and by that metric Kate is a failure and Mindy is a hit: her "immediate backlash" became a meme, his "very high favorables" come from being called hunky. Kate's plea, "Why aren't people terrified?", is not naive; it is the correct question in a system that has already converted the apocalypse into content. The institutional answer arrives right after: NASA's head, a former anesthesiologist and a major donor to the president, dismisses it as "more near-miss hysteria," and the paper that ran the story is left with egg on its face. The meeting dissolves into a sarcastic toast to a "pleasant end of times," and Kate is left crying over a comet nobody will look up at.

Theme

SatireThe data team grades a comet warning by traffic, memes, and how it compares to weather stories.
CorruptionThe NASA chief who calls the threat hysteria is also a major donor to the president.

このチャプターで学べること

  • The ratings meeting measures a catastrophe in clicks.
  • Kate's rage becomes a meme, which is the cruelest joke.
  • Even the paper that broke the story now looks foolish.
  • Her breakup is delivered as a flat final beat.

発音のポイント

  • take it — Take and it link into one sound.
  • egg on — The g in egg slides into on.
  • should be — The d in should often drops before be.
  • broke up — Stress broke, lighten up, and rush through with me.
The trick is to not take it personal…

The advice to Kate after the mockery: the only way through the online abuse is to refuse to let it feel aimed at you.

There's absolutely no… Why aren't people terrified?

Kate's disbelief that a planet-killing comet barely registers: there is no reaction at all, so she asks why no one is afraid.

Ladies, gentlemen, I wish you a very pleasant end of times.

A sarcastic toast that says the quiet part out loud: the meeting ends not with a plan but with a wish that everyone enjoys the apocalypse.

It's not a goddamn story, okay?

Kate's refusal to let the comet be treated as content: this is not a story to be packaged and rated, it is a fact about the end of the world.

Only I'm not on a diet. I'm just crying five times a day.

Her way of admitting despair under a joke: the impact date is hidden inside a diet app, but she is not dieting, just crying five times a day.

Everyone should be panicking right now, okay?

The warning she cannot get people to follow: instead of calm, everyone ought to be in a state of panic.

このシーンについての質問

Why does everyone focus on Kate's swearing instead of the comet?

Because the numbers say so. The data team shows that Kate's outburst spiked traffic and then turned into a meme, while the actual warning got less attention than weather and traffic stories, which is exactly her complaint.

Why is Dr. Calder dismissing the comet?

The NASA head calls it "more near-miss hysteria." She is also described as a former anesthesiologist and a major donor to President Orlean, so the scientists read her dismissal as political rather than scientific.

What does 'egg on its face' mean?

It means being embarrassed after a mistake. The line about the Herald having egg on its face suggests the paper looks foolish for how it handled the story.

Why does Kate break down at the end of the scene?

No one is reacting the way she expected: the public treats the comet as a joke, the NASA chief denies it, and her boyfriend has just broken up with her, so she says she is crying five times a day.

Does anyone in the newsroom take the comet seriously?

Not really. The data team treats the warning as a ratings item, and the meeting ends with a sarcastic toast wishing everyone a pleasant end of times rather than any plan to act.

ドント・ルック・アップ · 全 25 章

すべて見る →
次のチャプター · 第 11 章take the hitMindy Arrested, Orlean Apologizes
第 1 章call it a nightKate Discovers the Comet第 2 章extinction-level eventThe Astronomers Call Dr. Oglethorpe第 3 章skirt around somethingKate and Mindy Wait Seven Hours第 4 章sit tight and assessThe Scientists Brief President Orlean第 5 章blow someone offScientists Leak the Apocalypse Warning第 6 章sit tightBASH Confirms the Comet第 7 章here we go againKate and Mindy Prep Backstage第 8 章on a plateRiley Bina Reconciles Live on Air第 9 章keep the bad news lightComet Revealed on The Daily Rip再生中 · 第 10 章backlashKate Becomes a Meme第 11 章take the hitMindy Arrested, Orlean Apologizes第 12 章on a collision courseThe President Announces the Comet第 13 章get it over and done withKate and Yule Swap Life Stories第 14 章go for launchKate Gives the Launch Order第 15 章course correctionThe Comet Mission Turns Around第 16 章panda pawIsherwell Takes Over the Meeting第 17 章pull it offScientists Question Comet Mining Plan第 18 章off the gridKate Exposes the Comet Conspiracy第 19 章ego the size of TexasJune Catches Randall With Brie第 20 章stone-cold legendFans Mob Kate at the Store第 21 章die aloneIsherwell Predicts Mindy's Death第 22 章go gangbustersRandall Tells the Truth on Air第 23 章look down one's nose at someoneJust Look Up vs Don't Look Up第 24 章nature callsComet Mission Fails During Dinner第 25 章state-of-the-artThe Last Prayer Before the Comet
第 10 / 25 章 · 残り約 52 分