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The Social Network · 2010 — Chapter 10 of 23 · 1'46" · B2

Eduardo Recalls Facebook's Launch, Explained: Facebook me

In a deposition, Eduardo describes how Facebook took over campus almost immediately: "It exploded." Within two weeks the name had become a verb, and people were telling each other to Facebook them. The scene measures success in language, not numbers.

What happens

In the deposition, Eduardo is asked what happened after Facebook launched and answers in a word: it exploded. The whole campus was using it, and within two weeks the site's name had turned into a verb. A campus scene shows that in practice, with students saying "Facebook me."

CourtroomInterrogationsExplainingConfessingLawyer & clientB2mediumamericanClean
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Listen for

go throughFacebook megrab a drinkthe rest of the story

00:00 / 01:46
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  13. ❝ MonologueGates on starting Microsoft8 linesPractice page ↗
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Phrase of the scene

Facebook me

Message me on Facebook

Christy 告别时说 Facebook me when you get home，把品牌名直接当动词用，宣告一个新词诞生。

Just Facebook me the address and I'll find it.

Also in this scene

  • go through

    Experience or review

  • grab a drink

    Get a drink together

  • the rest of the story

    What happened next

Everything marked in this scene

20 notes across 33 lines

Phrase · B2would you mind doing somethingI'm sorry, Sy, would you mind addressing him as Mr. Saverin?
Grammar · B2would you mind addressing him as

would you mind plus gerund: The polite frame hides a firm request.

I'm sorry, Sy, would you mind addressing him as Mr. Saverin?
Phrase · B1go through somethingWell, we already went through this on the... Never mind.
Phrase · B1something explodedIt exploded.
SoundIt exploded

flap

It exploded.
Phrase · B2a common expression"Facebook me" was a common expression after two weeks.
Phrase · B1does it matterDoes it matter?
Phrase · B1pick something up...at Out of Town News and picked up that copy of Popular Electronics magazine
Phrase · B2happen without someone"Look, it's gonna happen without us. We've gotta start now."
Grammar · B1it's gonna happen without us

going to future: be gonna presses the future into the present.

"Look, it's gonna happen without us. We've gotta start now."
Soundgonna happen

elision

"Look, it's gonna happen without us. We've gotta start now."
Phrase · B2get something out thereAnd I said, "Okay. Let's get BASIC out there."
Phrase · B1the rest of the story

What happened next

Now, most of you think you know the rest of the story, but you may not.
Grammar · B2most of you think you know the rest of the story

quantifier subject: The quantifier gathers the audience before the twist.

Now, most of you think you know the rest of the story, but you may not.
Phrase · B2very humbleThe beginnings of this industry were very humble.
Phrase · B2the beginnings of somethingThe beginnings of this industry were very humble.
Phrase · B1both of oursI mean, it's both of ours. We're...
Phrase · B2facebook someone

Message me on Facebook

Facebook me when you get home.
SoundFacebook me when you get home

liaison

Facebook me when you get home.
Phrase · B1grab a drink

Get a drink together

You know, maybe we can all go out and grab a drink.

Eduardo Recalls Facebook's Launch, explained

What's really going on

The scene's real subject is a word becoming a verb. Eduardo's testimony is almost offhand — "It exploded," "Everybody on campus was using it" — but the details are the point: a product is not big until its name turns into everyday speech. "Facebook me" is the proof, and it appears twice, once as reported testimony and once spoken by students in the moment. The film keeps cutting between the deposition and the campus, so success is measured by language rather than revenue. It is a quiet way of showing that the thing has already changed how people talk to each other.

Theme

AmbitionFacebook's rise is told through one word — it exploded — showing how fast the founders' ambition spread.
IdentityThe product becomes part of everyday speech, as its name turns into a verb students use casually.

Listen for

  • It exploded — flap
  • gonna happen — elision
  • Facebook me when you get home — liaison
"Facebook me" was a common expression after two weeks.

A measure of success: the product's name has become ordinary speech, used as a verb without explanation.

"Look, it's gonna happen without us. We've gotta start now."

The line from the other story being told, insisting that change will come whether or not they act.

Now, most of you think you know the rest of the story, but you may not.

A narrator's tease before the familiar tale, promising a less-known version of events.

Everybody on campus was using it.

The plain description of a takeover: not a niche audience, but an entire campus at once.

Questions about this scene

Why does Eduardo say Facebook exploded?

Because it spread across campus almost immediately. His testimony describes not a slow climb but a sudden surge that everyone noticed at once.

What does "Facebook me" show?

It shows the product had become part of everyday speech. When a company's name becomes a verb, it has crossed from a website into common language.

Who is Sy in the deposition?

Sy is a lawyer questioning Eduardo. He is the one asking what happened after the initial launch, and the deposition keeps correcting how people address the witness.

What does the scene suggest about success?

It suggests success is measured by language and habit rather than numbers. The clearest sign is that students use the name as a verb.

The Social Network · 23 chapters

All chapters →
Up next · Chapter 11monetizeMark and Eduardo Argue About Money
Chapter 1speak in codeErica Dumps Mark at the BarChapter 2take my mind offMark Builds FacemashChapter 3an awful lot ofMark Crashes Harvard's NetworkChapter 4make an example out ofZuckerberg Faces the Ad BoardChapter 5a no-brainerWinklevoss Twins Pitch Their SiteChapter 6in a stampedeMark Pitches the Facebook IdeaChapter 7off the recordEduardo's Deposition Turns on EmailsChapter 8bounce aroundFacebook Launches Relationship StatusChapter 9give someone the fingerThe Winklevosses Debate Suing MarkWatching · Chapter 10Facebook meEduardo Recalls Facebook's LaunchChapter 11monetizeMark and Eduardo Argue About MoneyChapter 12the minimum amountMark Answers with Minimum AttentionChapter 13written in inkErica Confronts Mark Over the InternetChapter 14the shoe's on the other footSean Parker Wakes Up at StanfordChapter 15make that callThe Winklevosses Meet President SummersChapter 16a dog in this fightSean Parker Wins Over MarkChapter 17stir the potEduardo's Chicken Deposition StoryChapter 18once-in-a-generationSean Parker Meets Mark in Palo AltoChapter 19at our disposalThe Winklevosses Decide to Sue MarkChapter 20get left behindEduardo Confronts Mark Over SeanChapter 21let bygones be bygonesEduardo Freezes the Company AccountChapter 22in all honestyEduardo Signs Away His SharesChapter 23lawyer upMark Dismantles Eduardo at Facebook
Chapter 10 of 23 · about 42 min to go