Chapter 11 of 23 · 3'07"
Monetize Versus Cool 变现之争IMDb ↗
合伙人要赚钱创始人死守酷
The Social Network · 2010
CEFR B2IELTS 6.5Dorm雅思Money
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Subtitles
My level
The story so far
Everything you need before watchingThe Facebook has just gone live. On campus a girl already says "facebook me," and classmates tell Mark he might be sitting next to the next Bill Gates—though Mark sat through Gates' talk without recognizing him. Back in the dorm, Eduardo wants advertising now. Mark says no: pop-ups would kill the one thing he will not give up, being cool. Then Eduardo finds a cease-and-desist letter. The Winklevoss twins claim the idea was stolen. Watch a fight about revenue turn into a test of trust.
马
Mark Zuckerbergsite founder
爱
Eduardo Saverinbusiness partner
斯
Stuart SingerHarvard classmate
Chapters
23 parts · AI-cut01Breakup At The Bar约会时总把优越感当成关心B24'14"02Facemash Coding Night失恋当晚有人把怒气写成网站B25'14"03Harvard Network Crash一个玩笑网站把全校弄瘫痪B22'11"04Ad Board Hearing认错的时候还要人先表扬自己B21'57"05Harvard Connection Pitch有人请你合作却不让你进门B22'44"06Facebook Idea Outside有人要把整个大学社交搬上网B22'05"07Deposition And Stall Mails当庭把一封封拖延邮件当铁证B23'25"08Relationship Status Launch上线前把恋爱状态写成功能B23'08"09Gentlemen Do Not Sue先到的人却不肯撕破绅士面子B23'18"10Facebook Me Catchphrase上线才两周连问好都换成新词B21'42"11Monetize Versus Cool合伙人要赚钱创始人死守酷B23'07"12Minimum Attention Speech听证时把注意力公开放在别处C11'34"13Written In Ink在网上伤人后还想当面来求和B22'18"14Sean Parker Wakes Up醒来才发现枕边是行业名人B23'12"15Larry Summers Meeting找校长评理却被劝另做课题B23'45"16Billion Dollar Dinner先把盘子做大再谈广告变现B24'32"17Chicken Cannibalism Story校园恶作剧能被写成虐待动物B23'01"18I Am CEO Bitch有人用失败故事改写你的野心B25'00"19Decide To Sue Him输了比赛才肯把绅士规矩撕掉B22'47"20Get Left Behind人还在纽约就被警告会掉队B23'12"21Frozen Account Blowup冻结资金当晚爱与生意一起炸B23'13"22Signing The Dilution签字前没人告诉你旧股作废B22'28"23Dilution Ambush请你来开会其实是请你出局B23'16"
00:00 / 03:07
GoldenTeaching
Transcript
00:02
She said, "Facebook me and we can all go for a drink later,"
她说：「Facebook我，回头我们一起去喝一杯」
00:05
which is stunningly great for two reasons .
这简直太棒了，有两个原因。
00:06
One, she said "facebook me," right? And then the other is, well, you know...
第一，她说了「facebook我」，对吧？然后另一个是，嗯，你懂的……
00:09
They wanna have drinks later.
她们待会想去喝酒。
00:10
Yes, have you ever heard so many different good things
是啊，你听过这么多好消息
00:12
packed into one regular-sized sentence?
塞进一句普通长度的话里吗？
00:14
Excuse me, Mark?
打扰一下，马克？
00:16
Yeah?
嗯？
00:17
I'm Stuart Singer. I'm in your OS lab.
我是斯图尔特·辛格。我在你的操作系统实验课。
00:20
Sure.
哦。
00:21
- Awesome job with The Facebook. - Awesome job.
——Facebook干得漂亮。——干得漂亮。
00:23
Thanks.
谢谢。
00:24
- I'm Bob. - How you doing?
——我是鲍勃。——你好吗？
00:26
You know, I could swear he was looking at you
你知道吗，我敢发誓他看着你
00:28
when he said the next Bill Gates could be right in this room.
才说下一个比尔·盖茨可能就在这间教室里。
00:31
I doubt it.
我可不信。
00:32
And I showed up late . I don't even know who the speaker was.
而且我还迟到了。我连演讲的人是谁都不知道。
00:36
It was Bill Gates.
是比尔·盖茨。
00:39
Shit , that makes sense.
我靠，那就说得通了。
00:42
All right. Thanks, guys.
好了。谢谢，各位。
00:47
- Are you a moron ? - Are you medically stupid?
——你是白痴吗？——你是医学意义上的智障吗？
00:48
You can't tell Bill Gates is in front of you for an hour?
比尔·盖茨在你面前讲了一个小时，你认不出来？
00:50
I wasn't wearing my contacts.
我没戴隐形眼镜。
00:52
Can I get a Glock and kill you?
能不能给我一把格洛克，崩了你？
00:56
It's time to monetize the thing .
是时候让这东西开始赚钱了。
00:58
What were their names?
她们叫什么名字？
00:59
- Hear what I just said? - When?
——你听到我刚才说的了吗？——什么时候？
01:01
I said it's time to monetize the site.
我说，是时候让网站开始赚钱了。
01:04
What does that mean?
那是什么意思？
01:05
It means it's time for the website to start generating revenue .
意思是网站该开始产生收入了。
01:08
No, I know what the word means. I'm asking how you wanna do it.
不，我知道这个词什么意思。我问的是你打算怎么做。
01:12
- Advertising. - No.
——广告。——不行。
01:14
Well, we got 4,000 members.
我们都有四千个用户了。
01:16
'Cause The Facebook is cool,
因为这个Facebook很酷，
01:17
and if we start installing pop-ups for Mountain Dew, it's not gonna be cool.
要是我们开始给激浪装弹窗，它就不酷了。
01:21
Well, I wasn't thinking Mountain Dew, but at some point ,
我倒没在想激浪，但到某个时候，
01:22
and I'm talking as the business end of the company, the site...
而且我是以公司商业端的身份在说话，这个网站……
01:25
We don't even know what it is yet. We don't know what it is.
我们甚至还不知道它是什么。我们不知道它是什么。
01:28
We don't know what it can be. We don't know what it will be.
我们不知道它能成为什么。我们不知道它将会是什么。
01:31
We know that it is cool.
我们只知道它很酷。
01:32
That is a priceless asset I'm not giving up.
那是无价的资产，我不会交出去。
01:34
- So when will it be finished? - It won't be finished.
——那它什么时候完工？——它不会完工。
01:37
That's the point. The way fashion's never finished.
这才是重点。就像时尚永远做不完。
01:39
- What? - Fashion. Fashion is never finished.
——什么？——时尚。时尚永远做不完。
01:41
You're talking about fashion? Really, you?
你在谈时尚？认真的，就你？
01:42
I'm talking about the idea of it and I'm saying that it's never finished.
我说的是这个概念，我说它永远做不完。
01:45
Okay. But they manage to make money selling pants.
行。可人家照样靠卖裤子赚钱。
01:50
Mark, what is this?
马克，这是什么？
01:51
- What? - This.
——什么？——这个。
01:53
It's called a cease-and-desist letter . What were their names?
这叫停止侵权律师函。她们叫什么名字？
01:55
- Who? - The girls.
——谁？——那些女生。
01:56
When did you get this?
你什么时候收到的？
01:58
About 10 days ago. Right after we launched the site.
大约十天前。就在网站上线之后。
02:00
- Jesus Christ. - Hey, the girls. What were their names?
——我的天哪。——嘿，那些女生。她们叫什么名字？
02:02
The Winklevoss twins are saying that you stole their idea.
温克沃斯双胞胎说你偷了他们的点子。
02:05
I find that to be a little more than mildly annoying .
我觉得这何止是有点烦。
02:07
Oh, well, they find it to be intellectual property theft .
哦，他们觉得这是知识产权盗窃。
02:11
- Look... - Why didn't you show this to me?
——听着……——你为什么不拿给我看？
02:12
It was addressed to me.
信是写给我的。
02:14
They're saying that we stole The Facebook from Divya Narendra and the Winklevosses .
他们说我们从迪维亚·纳伦德拉和温克沃斯那儿偷了Facebook。
02:17
- I know what it says. - Did we?
——我知道上面写什么。——我们有吗？
02:19
Did we what?
我们有什么？
02:20
Don't screw around with me now. Look at me.
现在别跟我打马虎眼。看着我。
02:22
The letter says we could face legal action .
信上说我们可能面临法律诉讼。
02:24
No, it says I could face legal action .
不，上面说我可能面临法律诉讼。
02:26
This is from a lawyer, Mark. They must feel they have some grounds .
这是律师写的，马克。他们一定觉得自己有点依据。
02:28
- The lawyer is their father's house counsel . - Do they have grounds?
——那律师是他们父亲的内部法律顾问。——他们有依据吗？
02:31
The grounds are our thing is cool and popular,
依据就是我们的东西又酷又火，
02:33
and Harvard Connection is lame .
而哈佛Connection很烂。
02:34
Wardo , I didn't use any of their code, I promise.
沃尔多，我保证，我没用他们任何代码。
02:37
I didn't use anything.
我什么都没用。
02:38
Look, a guy who builds a nice chair doesn't owe money
听着，一个做出漂亮椅子的人，并不欠钱
02:40
to everyone who ever has built a chair, okay?
给每一个曾经做过椅子的人，好吗？
02:42
They came to me with an idea, I had a better one.
他们拿来一个点子，我有更好的。
02:43
- Why didn't you show me this letter? - I didn't think it was a big deal .
——你为什么不拿这封信给我看？——我觉得这没什么大不了。
02:48
Okay.
好。
02:51
So if there's something wrong, if there's ever anything wrong, you can tell me.
所以如果有什么不对，如果将来有任何不对，你可以告诉我。
02:57
I'm the guy that wants to help. This is our thing.
我是那个想帮你的人。这是我们俩的事。
02:59
Now, is there anything that you need to tell me?
现在，有没有什么你需要告诉我的？
03:03
No.
没有。
03:08
What are we doing about this?
这件事我们打算怎么办？
03:09
I went to a 3L at Student Legal Services and he told me to write them back.
我去问了学生法律援助中心一个法学院三年级学生，他让我回信。
Language points
Click a card to jump to its moment in the videoCollocationA2↩ 00:02
go for a drink
go for a drink
去喝一杯
She said, "Facebook me and we can all go for a drink later,"
她说：「Facebook我，回头我们一起去喝一杯」
GrammarB1↩ 00:05
which is stunningly great for two reasons
定语从句：which 接上一整句：这句话妙在两点。
which is stunningly great for two reasons .
这简直太棒了，有两个原因。
Pronunciation↩ 00:09
wanna have drinks
wanna 把 want to 缩成一团
They wanna have drinks later.
她们待会想去喝酒。
SlangA2↩ 00:09
wanna
想要、打算——口语 want to，书面别写
They wanna have drinks later.
她们待会想去喝酒。
CollocationB1↩ 00:12
packed into something
packed into something
塞进、压缩进
packed into one regular-sized sentence?
塞进一句普通长度的话里吗？
Pronunciation↩ 00:26
looking at you
looking at 连成 looking-at
You know, I could swear he was looking at you
你知道吗，我敢发誓他看着你
CollocationA2↩ 00:32
show up late
show up late
迟到才到
And I showed up late . I don't even know who the speaker was.
而且我还迟到了。我连演讲的人是谁都不知道。
SlangB1↩ 00:39
Shit
靠、糟糕——突然醒悟时爆粗，正式别说
Shit , that makes sense.
我靠，那就说得通了。
SlangB1↩ 00:47
moron
白痴、蠢货——伤人骂法，急了才甩，正式禁用
- Are you a moron ? - Are you medically stupid?
——你是白痴吗？——你是医学意义上的智障吗？
CollocationB2↩ 00:56
monetize something
monetize something
把某样东西拿来赚钱
这里 the thing=这个网站
It's time to monetize the thing .
是时候让这东西开始赚钱了。
CollocationB2↩ 01:05
generate revenue
generate revenue
产生收入
It means it's time for the website to start generating revenue .
意思是网站该开始产生收入了。
Pronunciation↩ 01:16
'Cause The Facebook
'Cause 是 because 砍掉 be
'Cause The Facebook is cool,
因为这个Facebook很酷，
Pronunciation↩ 01:17
gonna be cool
gonna 把 going to 吞掉
and if we start installing pop-ups for Mountain Dew, it's not gonna be cool.
要是我们开始给激浪装弹窗，它就不酷了。
SlangA2↩ 01:17
gonna
将要、会——口语 going to，书面写 going to
and if we start installing pop-ups for Mountain Dew, it's not gonna be cool.
要是我们开始给激浪装弹窗，它就不酷了。
CollocationA2↩ 01:21
at some point
at some point
到某个时候
Well, I wasn't thinking Mountain Dew, but at some point ,
我倒没在想激浪，但到某个时候，
CollocationB2↩ 01:22
the business end of something
the business end of something
负责赚钱的那一头
这里=公司商业端
and I'm talking as the business end of the company, the site...
而且我是以公司商业端的身份在说话，这个网站……
CollocationB1↩ 01:32
priceless asset
priceless asset
无价资产
这里=酷、不可装广告
That is a priceless asset I'm not giving up.
那是无价的资产，我不会交出去。
GrammarB2↩ 01:32
a priceless asset I'm not giving up
省略关系词：asset 后省掉 that/which：我不会放弃的资产。
That is a priceless asset I'm not giving up.
那是无价的资产，我不会交出去。
CollocationA2↩ 01:41
talking about something
talking about something
咱们说的是……
You're talking about fashion? Really, you?
你在谈时尚？认真的，就你？
CollocationB2↩ 01:53
cease-and-desist letter
cease-and-desist letter
停止侵权律师函
It's called a cease-and-desist letter . What were their names?
这叫停止侵权律师函。她们叫什么名字？
CollocationB1↩ 02:05
mildly + adjective
mildly + adjective
略微烦人
这里是反话，其实非常严重
I find that to be a little more than mildly annoying .
我觉得这何止是有点烦。
GrammarB2↩ 02:05
find that to be a little more than mildly annoying
宾补结构：find + 宾语 + to be：觉得这件事何止有点烦。
I find that to be a little more than mildly annoying .
我觉得这何止是有点烦。
Pronunciation↩ 02:05
mildly annoying
mildly 轻，annoying 才是反讽落点
I find that to be a little more than mildly annoying .
我觉得这何止是有点烦。
CollocationC1↩ 02:07
intellectual property theft
intellectual property theft
知识产权盗窃
Oh, well, they find it to be intellectual property theft .
哦，他们觉得这是知识产权盗窃。
CollocationB1↩ 02:12
addressed to someone
addressed to someone
写给某人收
It was addressed to me.
信是写给我的。
Pronunciation↩ 02:12
addressed to me
addressed 中间 t 弹成 d
It was addressed to me.
信是写给我的。
GrammarB1↩ 02:14
that we stole The Facebook from Divya Narendra and the Winklevosses
宾语从句：saying that + 从句：他们指控的内容是偷了网站。
They're saying that we stole The Facebook from Divya Narendra and the Winklevosses .
他们说我们从迪维亚·纳伦德拉和温克沃斯那儿偷了Facebook。
CollocationB1↩ 02:20
screw around with someone
screw around with someone
糊弄某人、不当真
Don't screw around with me now. Look at me.
现在别跟我打马虎眼。看着我。
Pronunciation↩ 02:20
screw around with
screw 和 around 都要砸重
Don't screw around with me now. Look at me.
现在别跟我打马虎眼。看着我。
CollocationB2↩ 02:22
face legal action
face legal action
面临法律诉讼
The letter says we could face legal action .
信上说我们可能面临法律诉讼。
CollocationB2↩ 02:26
have grounds
have grounds
有法律依据
This is from a lawyer, Mark. They must feel they have some grounds .
这是律师写的，马克。他们一定觉得自己有点依据。
CollocationC1↩ 02:28
house counsel
house counsel
内部法律顾问
- The lawyer is their father's house counsel . - Do they have grounds?
——那律师是他们父亲的内部法律顾问。——他们有依据吗？
SlangA2↩ 02:33
lame
没劲、不酷——口语贬产品或点子，正式少用
and Harvard Connection is lame .
而哈佛Connection很烂。
SlangB1↩ 02:34
Wardo
爱德华多的昵称——熟人喊法，正式场合用全名
Wardo , I didn't use any of their code, I promise.
沃尔多，我保证，我没用他们任何代码。
GrammarA2↩ 02:38
a guy who builds a nice chair
定语从句：who 修饰 guy：做出漂亮椅子的那个人。
Look, a guy who builds a nice chair doesn't owe money
听着，一个做出漂亮椅子的人，并不欠钱
CollocationA2↩ 02:43
a big deal
a big deal
什么大事
- Why didn't you show me this letter? - I didn't think it was a big deal .
——你为什么不拿这封信给我看？——我觉得这没什么大不了。
Teaching points
Review right after watchingMy level
auto-pauses
PunB1↩ 00:02
facebook me
把网站名当动词用
In the scene马克转述女生说 facebook me，把产品名当成加好友的动词。
Just Slack me the deck after standup.站会后把幻灯片发我 Slack 就行。
In daily life
约见面WhatsApp me the address when you land.落地后把地址发我 WhatsApp。
above my level
IronyB2↩ 02:05
mildly annoying
何止是有点烦
In the scene爱德华多说温克沃斯告他偷点子，马克用过轻的词把大事说小。
Calling a lawsuit mildly inconvenient is how you dodge a partner.把官司说成略有不便，就是在躲合伙人。
In daily life
淡化危机A missed payroll is a little more than mildly annoying.发不出工资，何止是有点烦。
auto-pauses
SwearingB1↩ 00:39
shit
靠、突然醒悟
In the scene马克这才明白刚才讲座的人是比尔·盖茨，随口爆粗。
Wait—that explains the empty chair in the front row.等等——那就解释了前排为什么空着椅子。
In daily life
突然想通Oh. That's why the speaker looked familiar.哦。难怪那个演讲的人看起来眼熟。
above my level
VocabularyB2↩ 00:56
monetize
把产品拿来赚钱
In the scene爱德华多对马克说，网站现在该开始产生收入了。
They want to monetize the app before it even has a loyal audience.应用还没培养出忠实用户，他们就要拿它赚钱。
In daily life
讨论商业We can wait six months before we monetize the newsletter.通讯可以再等六个月再变现。
above my level
CollocationB2↩ 01:53
cease-and-desist letter
停止侵权律师函
In the scene爱德华多翻到温克沃斯寄来的律师函，马克却还在问女生名字。
The studio sent a cease-and-desist letter over the copied logo.工作室因为被抄的标志发来停止侵权律师函。
In daily life
转述文件Legal wants a cease-and-desist letter on that clone app.法务要对那个山寨应用发停止侵权函。
auto-pauses
Phrasal verbB1↩ 02:20
screw around with
糊弄、不当真
In the scene爱德华多逼问有没有偷点子，不许马克再打马虎眼。
Don't mess me around on the numbers. I need the truth tonight.数字上别跟我绕。今晚我要实话。
In daily life
逼问实情Stop kidding around. Did we copy their plan or not?别闹了。我们到底有没有抄他们的方案？
auto-pauses
SlangA2↩ 02:33
lame
没劲、不酷
In the scene马克拿酷和火当法律依据，把对方网站贬成 lame。
The clone site looks lame next to the original.山寨站挨着原版一看就没劲。
In daily life
评价产品The old homepage feels lame. Nobody wants to stay.旧首页看着没劲。没人想停下来。
Golden lines
A great line in its own right — why and how to use it“That's the point. The way fashion's never finished.”
这才是重点。就像时尚永远做不完。
Why it's great
把产品比成永远收不了尾的时尚，拒绝完工日。
Pattern
That's the point. + 类比。
When to use
要解释为什么一件事不该、也不会结束时。
Similar
That's the idea. It keeps evolving. ／ It isn't meant to be finished.
Register
literary
Shadowing tip
point 下沉，fashion's never finished 拉长。
Use it yourself
拒绝收尾That's the point. A brand like that is never finished.这才是重点。那种品牌永远做不完。
“Look, a guy who builds a nice chair doesn't owe money”
听着，一个做出漂亮椅子的人并不欠钱
Why it's great
用做椅子类比：更好的实现不欠灵感提供者钱。
Pattern
做X的人不欠先做者。
When to use
有人说你偷点子、你要划清实现和灵感时。
Similar
Building a better chair isn't theft. ／ A new version doesn't owe the old one.
Register
informal
Shadowing tip
Look 稍顿，chair 和 owe 都咬清。
Use it yourself
辩护创意A baker who makes better bread doesn't owe every earlier baker.做出更好面包的人，并不欠每个先烤面包的人。
“That is a priceless asset I'm not giving up.”
那是无价的资产，我不会交出去。
Why it's great
把酷说成不能卖掉的资产，挡住广告。
Pattern
That is a priceless + 名词 I'm not giving up.
When to use
要守住不能拿去换钱的东西时。
Similar
That's the one thing I won't sell. ／ I'm not trading that away.
Register
informal
Shadowing tip
priceless 拉长，giving up 收住下沉。
Use it yourself
拒绝变现Trust is a priceless asset I'm not giving up for ads.信任是无价资产，我不会为了广告交出去。
Monologue
One character carrying the scene — shadow the whole passage❝ 马克的酷不可卖
We don't even know what it is yet. We don't know what it is. We don't know what it can be. We don't know what it will be. We know that it is cool. That is a priceless asset I'm not giving up.
我们甚至还不知道它是什么。我们不知道它是什么。 我们不知道它能成为什么。我们不知道它将会是什么。 我们只知道它很酷。 那是无价的资产，我不会交出去。
四个 we don't know 叠上去，最后把酷锁成资产。