The Shop Around the Corner · 1940 — 第 5 / 19 章 · 3'24" · B1

推销音乐糖果盒:have a weakness for

马图切克让求职的克拉拉评价新款糖果盒,她一句 It makes me think of moonlight(让我想到月光),他说这就是 There's the woman's point of view(女人的视角)。店员更绝,对嫌音乐吵的女顾客说 There's no denying that we all have a weakness for candy(谁都不能否认,我们对糖果都没抵抗力),把盒子卖了出去。

发生了什么

公司新做了一款糖果盒,一打开就叮叮当当地奏一首曲子。老板马图切克拿不定主意,先请求职的克拉拉评价,她一句 It makes me think of moonlight(让我想到月光),他才有了 There's the woman's point of view(女人的视角)这个说法。真正上场的是店员:女顾客嫌那首曲子吵,他先说 There's no denying that we all have a weakness for candy(谁都不能否认,我们对糖果都没抵抗力),再用 Before we know it(不知不觉间)把多吃糖和长胖连起来,末了报出 $5.50, reduced from $6.95(五块五,原价六块九毛五),顾客当场买下。想夸一样东西、又想劝人下手,这几句都能直接抄。

生活 · 购物劝说拒绝店员与顾客B1快速美音无脏话
IMDb ↗

这场戏看什么

  • 留意顾客先拒绝后改口
  • 观察店员如何把缺点说成卖点
  • 听出反复 honest opinion 的压力

留意这几个短语

smoke candyhave a weakness forno use waitingpoint of view

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  1. ❝ 独白糖果控制推销词19 句专题跟读 ↗
点一句台词就从那里放

本章短语

have a weakness for

对某物情有独钟、毫无抵抗力to have a special fondness for something

店员对犹豫的太太说,谁也不能否认我们多少都有点爱吃糖,一下就把对方拉进了自己的话里。

I have a weakness for dark chocolate.我对黑巧克力毫无抵抗力。

本章还有

  • smoke candy

    抽糖果、听香烟(故意把动词和宾语对调)

  • no use waiting

    等下去没有用

  • point of view

    视角、看问题的角度

本章全部批注

71 句台词里标了 41 处

短语 · A2take care of something

这件事由我来处理

Let me take care of this, Mr. Matuschek.
短语 · B2there's no use doing something

等下去没有用

求职的姑娘还想再等等,克拉利克直接劝她别再耗着,说等也没用,语气是一种过来人的坦率。

There's no use waiting now. Believe me.
发音waiting now

waiting now 连读时 waiting 末尾的鼻音直接滑到 now 上,听起来像 wai-ting-now,中间不停顿。

There's no use waiting now. Believe me.
短语 · B1if there's an opening

如果有个空缺

If there's an opening, you'll be the first one.
短语 · A2just a moment

请稍等一下

Uh, just a moment.
短语 · A2buy something like this

买这样一个盒子

Tell me, would you buy a box like this?
短语 · B1at the moment

眼下、这会儿

Oh, Mr. Matuschek, I couldn't buy anything at the moment.
发音at the moment

the 常弱化为轻 /ðə/,几乎不占拍子,连成 /ətðəˈmoʊmənt/;重音落在 moment,at 和 the 都轻轻带出。

Oh, Mr. Matuschek, I couldn't buy anything at the moment.
短语 · B1want someone's opinion

想听你的意见

No, no, no, no. I-I-I-I want your opinion.
语法 · B1don't let me influence you

否定祈使句:祈使句以动词原形开头,否定形式在动词前加 don't,这里再套一个 let 引出的宾语补足结构,意思是「别让我影响你」。它听着像体贴,其实是施压:越是说别受影响,对方越在意说话人的态度。这是全片反复出现的一句反讽台词。

'Now, don't let me influence you.'
短语 · B1what's ... about it

这有什么浪漫的

What's romantic about it?
短语 · B1make someone think of something

让我联想到月光

It-it-it makes me think of moonlight and..
语法 · B1It-it-it makes me think of moonlight

make 加宾语加动词原形:make 后面接宾语,再接不带 to 的动词原形,表示使某人做某事或使某事发生。这里说的是这个盒子让她联想到月光,补语是动名词短语。要注意 make 的这个结构不加 to,和那些后面必须加 to 的动词正好相反。

It-it-it makes me think of moonlight and..
发音think of

think of 连读时 think 末尾的辅音直接接到 of 上,of 又几乎吞掉,听起来像 thin-kəv。

It-it-it makes me think of moonlight and..
短语 · B1someone's point of view

女人的视角、女人的看法

There's the woman's point of view.
短语 · B1how much are you selling something for

你打算卖多少钱

How much are you selling it for?
短语 · B1a real bargain

真划算、捡到便宜

That's a bargain! That's a real bargain!
语法 · B1isn't it

反意疑问句求认同:说话人先给出一个肯定的判断,句子末尾再用否定的简短问句请对方确认,这就是反意疑问句。前面肯定、后面就用否定,前后人称和时态要一致。店员用这个问句把夸赞塞给对方,逼她点头,是柜台话术的经典收尾。

Good morning, madam. It's a lovely box, isn't it?
短语 · B1a very unusual one

很不寻常的一个

Yes, madam, a candy box and I should say, a very unusual one.
短语 · A2open something for someone

替您打开它

May I open it for you?
短语 · B2a popular classic

很受欢迎的经典老曲

It's a very popular classic.
短语 · B2that would never do

那可不成、绝对不行

Oh, no, that would never do.
短语 · B2where do people get ideas like that

这种主意都是哪来的

Where do people get ideas like that?
短语 · B1take a piece of something

拿一颗糖

Can you imagine, every time you take a piece of candy you have to listen to that song?
短语 · B1a thing like that

那样一个东西

No, I couldn't buy a thing like that.
短语 · B1I know just what you mean

我完全明白你的意思

I know just what you mean, madam.
短语 · C1the very thing someone objects to

你恰恰反感的那一点

And yet, do you know that some of our customers like it for the very thing you object to.
短语 · B1quite a few

卖出去不少

We've sold quite a few especially to ladies.
短语 · B2have a weakness for something

对糖果毫无抵抗力

There's no denying that we all have a weakness for candy.
短语 · B2say something against someone

说糖果半句坏话

And when I say weakness I don't mean to say anything against candy. Oh, no.
短语 · C1be inclined to do something

容易做得过头

I only mean that uh, sometimes we are inclined to overdo it a little.
短语 · B1have you any idea ...

你知道……吗

For instance, madam, have you any idea how many pieces of candy you eat a day?
短语 · B2give something a thought

花心思想过这件事

No, I never gave it a thought.
短语 · B2before we know it

不知不觉间

Before we know it, we've gained a couple of pounds.
语法 · B2Before we know it

before 引导时间状语从句:before 引出时间从句,说的是某件事发生得太快,还没来得及察觉就到了下一步。它常和完成时搭配,强调结果已经发生。这里用来说吃糖不知不觉就增了重,把日常习惯的可怕写得轻描淡写,是推销话术里的经典铺垫。

Before we know it, we've gained a couple of pounds.
短语 · B2that's when our troubles begin

麻烦就是从这时候开始的

And that's when our troubles begin.
俚语 · B2don't I know it

这我太清楚了、我太有体会了——don't I know it 是一句表示强烈共鸣的口语,意思是自己深有同感,语气热情。只适合熟人闲聊,对上司或正式场合显得太随便,应换成更中性的表示同意的说法。

Oh, don't I know it.
短语 · B2this little tinkling song

这段叮叮当当的小曲

Every time you open it, this little tinkling song is a message to you.
短语 · B1reduced from something

从六块九毛五降到这个价

$5.50, reduced from $6.95.
短语 · B1what do you say now

这下你怎么说

Well, what do you say now?
短语 · B1that's all I want

我要的就这些

'Your honest opinion, that's all I want!'

看懂「推销音乐糖果盒」

这一章能学到

  • 会用 at the moment 表示眼下暂时
  • 掌握 overdo it 委婉说做得过量
  • 听懂 a real bargain 的促销语气
  • 学会先认同再转向的推销结构

发音重点

  • waiting now — waiting now 连读时 waiting 末尾的鼻音直接滑到 now 上,听起来像 wai-ting-now,中间不停顿。
  • at the moment — the 常弱化为轻 /ðə/,几乎不占拍子,连成 /ətðəˈmoʊmənt/;重音落在 moment,at 和 the 都轻轻带出。
  • think of — think of 连读时 think 末尾的辅音直接接到 of 上,of 又几乎吞掉,听起来像 thin-kəv。
There's no use waiting now. Believe me.

现在等下去也没用。相信我。 一句把人从幻想里拽出来的实话:不是不想帮,是等下去没有意义。它干脆、不拖泥带水,后面再补一句「相信我」,既是安慰也是收尾,换到任何劝人止损的场合都能用。

There's no denying that we all have a weakness for candy.

谁也不能否认,我们多少都有点爱吃糖。 把一句推销词说成了人人都懂的道理:不指责、不命令,只用一句「谁也不能否认」把对方拉到自己这边。它把欲望说得可爱而不羞耻,换到谈吃、谈拖延、谈任何让人会心一笑的小毛病都合适。

Before we know it, we've gained a couple of pounds.

还没反应过来,我们就已经胖了两磅。 把坏结果的到来写得悄无声息:不是突然出事,而是不知不觉。它精准地描述了许多习惯的代价,换到熬夜、花钱、拖延都成立,一句话就能让人点头。

There's the woman's point of view.

这就是女人的视角。 一句话把立场点破:同一件东西,有人看价格,有人看月光。它语气里带着了然和一丝无奈,谈分歧、谈男女差异时特别顺手,也很适合用来点出别人和你关注的根本不是同一件事。

关于这一章的问题

have a weakness for 是什么意思?

意思是「对某物情有独钟、毫无抵抗力」。店员推销糖果盒时用它:There's no denying that we all have a weakness for candy,谁都不能否认自己爱吃糖。夸人戒不掉某样东西,就可以套这个说法。

「等下去也没用」用英语怎么说?

There's no use waiting。这句用来劝对方别再干等,语气直接又不失礼貌。剧里求职者被婉拒后,就有人用这句告诉她继续等不会有结果。

point of view(视角)怎么用?

它指「看问题的角度」。片里用 There's the woman's point of view 点明男人和女人对同一只盒子看法完全不同。想说自己和别人立场不一样,就可以用它开头。

店员怎么把一个被嫌弃的音乐盒卖出去?

他先认同对方,再举出别的顾客偏偏喜欢这一点,说很多人都对糖果 have a weakness for(毫无抵抗力),最后用 Before we know it(不知不觉间)把多吃糖和长胖连起来,把缺点说成了提醒。

smoke candy(抽糖果)是什么说法?

这是店员故意把动词和宾语对调开的玩笑:把「抽烟」和「吃糖」互换,说 people who like to smoke candy and listen to cigarettes,拿荒诞的搭配逗人,形容一样东西再怪也有人爱。

街角的商店 · 共 19 章

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