说服人的工具或手段
One of the problems with Facebook is that, as a tool of persuasion, it may be the greatest thing ever created.The Social Dilemma · 2020 — 第 10 / 14 章 · 2'38" · C1
平台成了说服武器：weaponizing social media
有人把 Facebook 称作有史以来最强的说服工具——it may be the greatest thing ever created（有史以来最伟大的东西）。话锋一转，说它落到独裁者手里就能控制一国民众，接着一句 weaponizing social media（把社交媒体当武器），把线上操控和线下伤害扣在一起。想聊科技与舆论，这两句直接能用。
发生了什么
有人谈到 Facebook，说它作为说服工具，可能是 greatest thing ever created（有史以来最伟大的东西）——表面是夸，实则是警告：落到独裁者手里，就能控制一国民众。接着一句 weaponizing social media（把社交媒体当武器），把线上操控和线下伤害扣在一起。然后讲到缅甸：那里的人一想到互联网，想到的就是 Facebook，手机店还会替顾客预装好、开好账号。后面又说，平台让操控人心的说法传得异常容易——with phenomenal ease（轻易得惊人）——而且花不了多少钱。到最后一句，我们好像对自己是谁、相信什么，越来越做不了主（less and less control over）。聊科技伦理、聊舆论操控，这几句都用得上。
这场戏看什么
- 留意抽象指控后立刻给具体例子
- 注意手机店预装细节如何说明入口单一
- 听广告人工智能报价的冷静语气
留意这几个短语
greatest thing ever createdweaponizing social mediagotten a lot of presspreload Facebook
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此刻
点一句台词就从那里放
本章短语
weaponizing social media
把社交媒体当武器turning social media into a weapon
谈到政府和恶意行为者 weaponizing social media（把社交媒体当武器）时，这句话把线上操作和线下伤害直接扣在一起，点出最令人不安的后果。
The campaign was accused of weaponizing social media to silence local reporters.这场运动被指利用社交媒体当武器，让本地记者噤声。
本章还有
- greatest thing ever created
有史以来最伟大的东西
- gotten a lot of press
被媒体大量报道
- preload Facebook
预装 Facebook
- with phenomenal ease
轻易得惊人
- hit with
向…集中投放
本章全部批注
23 句台词里标了 28 处
插入语：as a tool of persuasion 插在 that 从句中间，先补一个身份判断，再把 it may be... 说完；去掉它主句仍完整。
One of the problems with Facebook is that, as a tool of persuasion, it may be the greatest thing ever created.as a 与 tool of 顺滑相连，of 只轻轻带过
One of the problems with Facebook is that, as a tool of persuasion, it may be the greatest thing ever created.落到某人手里、由某人掌控 这里不是物理地拿在手里，而是被谁掌控
Now, imagine what that means in the hands of a dictator or an authoritarian.控制一国民众
If you want to control the population of your country, there has never been a tool as effective as Facebook.现实世界中的实际伤害
Some of the most troubling implications of governments and other bad actors weaponizing social media, um, is that it has led to real, offline harm.恶意行为者——政策或新闻行话，正式讨论可用，日常少用
Some of the most troubling implications of governments and other bad actors weaponizing social media, um, is that it has led to real, offline harm.开一个账号
And what often happens is when people buy their cell phone, the cell phone shop owner will actually preload Facebook on there for them and open an account for them.知道怎么操作或打开
the first thing they open and the only thing they know how to open is Facebook.难以应对或处理某事
Well, a new bombshell investigation exposes Facebook's growing struggle to tackle hate speech in Myanmar.爆炸性的；令人震惊的——媒体口语，形容惊人爆料，正式报告慎用
Well, a new bombshell investigation exposes Facebook's growing struggle to tackle hate speech in Myanmar.操纵公众舆论
Facebook really gave the military and other bad actors a new way to manipulate public opinion and to help incite violence against the Rohingya Muslims that included mass反人类罪
villages, mass rape, and other serious crimes against humanity that have now led to 700,000 Rohingya Muslims having to flee the country.逃离这个国家
villages, mass rape, and other serious crimes against humanity that have now led to 700,000 Rohingya Muslims having to flee the country.使做某事成为可能
It's that the platforms make it possible to spread manipulative narratives with phenomenal ease, and without very much money.不需要很多钱
It's that the platforms make it possible to spread manipulative narratives with phenomenal ease, and without very much money.表语从句：It's that... 不是强调句，而是回答前文 It's not that...：真正的原因是平台让传播变得容易。
It's that the platforms make it possible to spread manipulative narratives with phenomenal ease, and without very much money.make it 常连成一团，重音落在 possible 上
It's that the platforms make it possible to spread manipulative narratives with phenomenal ease, and without very much money.阴谋论群组
I can now go into a conspiracy theory group on Facebook, and I can find 100 people who believe that the Earth is completely flat and think it's all this conspiracy theory that we landed on the看起来像某人的相似用户 这里不是长相相似，而是平台画像相似
Facebook will happily send me thousands of users that look like them that I can now hit with more conspiracy theories.定语从句：两个 that 都修饰 users：先限定“长得像他们”，再说“我能用阴谋论砸的”；拆错会以为第二个 that 指平台。
Facebook will happily send me thousands of users that look like them that I can now hit with more conspiracy theories.准备就绪——广告或体育圈行话，熟人可说，正式文件少用
-New EC video to promote. -[Advertising AI] Another ad teed up.把某物当作现实吸收
Algorithms and manipulative politicians are becoming so expert at learning how to trigger us, getting so good at creating fake news that we absorb as if it were reality, and confusing us into believing those lies.误导某人相信某事
Algorithms and manipulative politicians are becoming so expert at learning how to trigger us, getting so good at creating fake news that we absorb as if it were reality, and confusing us into believing those lies.学会如何刺激或触发我们
Algorithms and manipulative politicians are becoming so expert at learning how to trigger us, getting so good at creating fake news that we absorb as if it were reality, and confusing us into believing those lies.结果从句：so...that... 把“太擅长造假”推到结果：我们吸收得像真的一样；that 后不是定语，而是后果。
Algorithms and manipulative politicians are becoming so expert at learning how to trigger us, getting so good at creating fake news that we absorb as if it were reality, and confusing us into believing those lies.if 的 /f/ 轻轻带进 it，it 的 /t/ 只点一下，were 弱化为 /wər/；整串 /əzɪfɪtwər/ 往 reality 滑，别逐词咬满。
Algorithms and manipulative politicians are becoming so expert at learning how to trigger us, getting so good at creating fake news that we absorb as if it were reality, and confusing us into believing those lies.宾语从句：介词 over 后并列两个名词性从句，分别作“控制”的对象：我们是谁、我们信什么。
It's as though we have less and less control over who we are and what we believe.看懂「平台成了说服武器」
发音重点
- as a tool of — as a 与 tool of 顺滑相连，of 只轻轻带过
- make it possible — make it 常连成一团，重音落在 possible 上
- as if it were — if 的 /f/ 轻轻带进 it，it 的 /t/ 只点一下，were 弱化为 /wər/；整串 /əzɪfɪtwər/ 往 reality 滑，别逐词咬满。
One of the problems with Facebook is that, as a tool of persuasion, it may be the greatest thing ever created.Facebook的问题之一在于，作为说服工具，它可能是有史以来最强大的发明。 用最高级赞美包裹警告，一句话立起全章的反讽框架。
If you want to control the population of your country, there has never been a tool as effective as Facebook.如果你想控制这个国家的人口，从来没有一种工具像Facebook这样有效。 把宏大的国家控制压缩成一个直白条件句，结论像判决。
Facebook will happily send me thousands of users that look like them that I can now hit with more conspiracy theories.Facebook会乐呵呵地发给我成千上万个和他们相似的用户，我就能拿更多阴谋论砸向他们。 happily 把平台拟人化，冷冰冰的定向投放瞬间有了恶意。
It's as though we have less and less control over who we are and what we believe.就好像我们对“自己是谁、相信什么”的控制越来越少了。 结尾用 as though 把具体机制升成存在感，留白很冷。
关于这一章的问题
weaponizing social media 是什么意思？
把社交媒体当武器用。片子里说的是政府和其他坏人把平台当成武器，结果造成现实中的、线下的伤害。
「轻易得惊人」英语怎么说？
with phenomenal ease。指的是这些平台让操控人心的说法传起来异常容易，而且花不了多少钱。
gotten a lot of press 是什么意思？
意思是被媒体大量报道，press 指新闻界。台词里有人说缅甸发生的事是被报道最多、最突出的例子，用的就是这个说法。
an impression 和日常说的「印象」有什么不同？
广告里的 an impression 指一次广告展示，不是日常说的「印象」。台词里 Sold for 3.4 cents an impression 就是每展示一次卖 3.4 美分。
hit with 能用在什么场合？
向…集中投放，多用于广告或信息轰炸这类语境。原句说平台推来成千上万个相似用户，我就能拿更多阴谋论去砸他们。
监视资本主义：智能陷阱 · 共 14 章
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正在看 · 第 10 章weaponizing social media平台成了说服武器
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