对我们评价好
开场一句 think well of us(对我们评价好)讲的是归属感:人天生在意部落里的人怎么看自己。
think well of us or not 'cause it matters.The Social Dilemma · 2020 — 第 6 / 14 章 · 3'14" · C1
有人一开口就说,人天生在意别人怎么看自己,却没进化到扛得住每五分钟一次的社会认可——dosed to us(被按剂量喂给我们)。点赞一来,我们又把它和价值、真相混为一谈:conflate(混为一谈),最后被逼进 vicious cycle(恶性循环)。想聊刷手机为什么越刷越空,这几句正好用。
有人从人类进化讲起:我们在意部落里的人怎么想,think well of us(对我们评价好)就来自这种本能,可现在这份在意被放大成每五分钟一次的社会认可。接着话锋转到点赞:爱心、点赞、竖大拇指只是短期信号,我们却把它们和价值、真相混为一谈,conflate(混为一谈),得到的是虚假、脆弱的人气。于是人被逼进 vicious cycle(恶性循环),总想把那种认可找回来。后半段用抑郁、焦虑和自残住院数据,说明这种变化如何落在一整代青少年身上。
这场戏看什么
留意这几个短语
think well of usdosed to usconflategigantic increase in
本章短语
混为一谈to treat two different things as one
有人用 conflate(混为一谈)说,我们把红心、点赞、竖大拇指这些平台信号,直接当成人的价值,甚至当成真相。
We often conflate a polished apology with real change.我们常把漂亮的道歉和真正的改变混为一谈。
对我们评价好
被按剂量喂给我们
…的巨大增长
大幅上升
相当稳定
36 句台词里标了 27 处
对我们评价好
开场一句 think well of us(对我们评价好)讲的是归属感:人天生在意部落里的人怎么看自己。
think well of us or not 'cause it matters.宾语从句:what 从句作 aware of 的宾语,问的是‘一万人怎么看我们’,不是‘意识到一万人’。
But were we evolved to be aware of what 10,000 people think of us?社会认可
We were not evolved to have social approval being dosed to us every five minutes.被按剂量喂给我们
有人把点赞、红心这类认可说成定时给药:社会认可被 dosed to us(被按剂量喂给我们),每五分钟就来一次,像喂药。
We were not evolved to have social approval being dosed to us every five minutes.to us 快说时常缩成轻轻一带,重音留在 dosed 上
We were not evolved to have social approval being dosed to us every five minutes.生来就该经历的
That was not at all what we were built to experience.表语从句:what 从句在 was 后作表语:我们被造来经历的并不是这个;not at all 拉满否定。
That was not at all what we were built to experience.were 和 to 都弱,built 才是重音,别平均用力
That was not at all what we were built to experience.围绕…经营生活 curate 本指策展,这里指精心安排生活
We curate our lives around this perceived sense of perfection because we get rewarded in these short-term signals--自以为的完美感
We curate our lives around this perceived sense of perfection because we get rewarded in these short-term signals--短期反馈信号
We curate our lives around this perceived sense of perfection because we get rewarded in these short-term signals--把…和价值混为一谈
hearts, likes, thumbs-up-- and we conflate that with value, and we conflate it with truth.点赞/好评——平台行话;正式文章可写 positive feedback
hearts, likes, thumbs-up-- and we conflate that with value, and we conflate it with truth.脆弱的人气 brittle 本指硬物易碎,这里指人气不牢
And instead, what it really is is fake, brittle popularity...恶性循环
Because then it forces you into this vicious cycle where you're like, "What's the next thing I need to do now? 'Cause I need it back."把你逼进…
Because then it forces you into this vicious cycle where you're like, "What's the next thing I need to do now? 'Cause I need it back."你会想/说——口语里引出内心独白,正式写作别用
Because then it forces you into this vicious cycle where you're like, "What's the next thing I need to do now? 'Cause I need it back."因…而雪上加霜
Think about that compounded by two billion people,过去分词短语:compounded by 是过去分词短语,补在 that 后:压力再被二十亿人放大。
Think about that compounded by two billion people,…的巨大增长
数据段落里,有人用 gigantic increase in(…的巨大增长)来说青少年抑郁和焦虑,把涨幅说得很重。
There has been a gigantic increase in depression and anxiety for American teenagers一直相当稳定
themselves or otherwise harmed themselves, that number was pretty stable until around 2010, 2011,重音落在 62 和 percent,up 轻轻带过
It's up 62 percent for older teen girls.指向;表明
在一串青少年抑郁、焦虑和自残数据之后,一句 points to(指向;表明)说,这些趋势指向社交媒体。
And that pattern points to social media.三个 more 轻带,重音落在三个形容词上
A whole generation is more anxious, more fragile, more depressed.冒险
They're much less comfortable taking risks.出去约会
The number who have ever gone out on a date or had any kind of romantic interaction is dropping rapidly.入院
And remember, for every one of these, for every hospital admission, there's a family that is traumatized and horrified.But were we evolved to be aware of what 10,000 people think of us?但我们进化到能察觉一万个人怎么看我们了吗? 用反问把部落尺度拉到万人尺度,一句话点出认知错位。
We were not evolved to have social approval being dosed to us every five minutes.我们进化成今天这样,可不是为了每五分钟被喂一口社会认可。 把点赞写成定时给药,dosed 一词让抽象成瘾有了身体感。
hearts, likes, thumbs-up-- and we conflate that with value, and we conflate it with truth.红心、点赞、竖大拇指——我们把它们和价值混为一谈,又把它们和真相混为一谈。 平行重复 conflate...with 把平台反馈抬成价值与真相,节奏很狠。
Because then it forces you into this vicious cycle where you're like, "What's the next thing I need to do now? 'Cause I need it back."因为它会把你逼进一个恶性循环:你满脑子都是‘接下来我该做什么?我得把那种感觉找回来。’ 把算法奖励写成毒瘾式追问,直接引语让循环有了声音。
And remember, for every one of these, for every hospital admission, there's a family that is traumatized and horrified.记住,每一个这样的案例、每一次入院,背后都有一个深受创伤、惊骇不已的家庭。 从统计数字切回家庭,for every... there's 把冷数据变成人。
就是「被按剂量喂给我们」。这句说,社会认可每五分钟被送一次,像按剂量喂药一样频繁。
用 conflate。这里说,人把爱心、点赞、竖大拇指这些短期信号,和价值、真相混为一谈。
意思是「对我们评价好」。前面说人会在意部落里的人怎么看自己,就是这句 think well of us。
就是「恶性循环」。点赞带来的认可很短暂,人反而更空虚,又追问下一步该做什么,因为「我得把它找回来」,于是被逼进这个循环。
说 pretty stable。这里的 pretty 是「相当、挺」,不是「漂亮」;少女自残住院人数到 2010、2011 年前后都相当稳定,之后才一路上升。
下一章 · 第 7 章a mind of its own后台算法密谋拉回用户
第 1 章rakes in money受访者拆解注意力生意
第 2 章human futures人的行为被当成期货卖
第 3 章dial up the ads拧旋钮调高广告投放
第 4 章fall prey to拼趣总裁也放不下手机
第 5 章let the record show晚饭桌上的手机赌约
正在看 · 第 6 章conflate发言者拆解点赞焦虑
第 7 章a mind of its own后台算法密谋拉回用户
第 8 章reckon with拿维基百科比喻信息流
第 9 章tilt the floor研究称假新闻快六倍
第 10 章weaponizing social media平台成了说服武器
第 11 章digital Frankensteins访谈里反驳技术威胁论
第 12 章willful ignorance聊文明会不会完蛋
第 13 章put the genie back in the bottle受访者呼吁监管巨头
第 14 章set in stone科技从业者反思技术走偏