切换到
有人发现数据异常，直接说 switch to 复活模式，不再等常规推送慢慢起效；语气是当场拍板，不是商量，也没有解释余地。
No. Something's very wrong. Let's switch to resurrection mode.The Social Dilemma · 2020 — 第 7 / 14 章 · 3'36" · C1
后台算法密谋拉回用户：a mind of its own
后台控制室里，几个声音在复盘一个不再互动的用户：常规推送全失效，有人提出 switch to（切换到）复活模式。中间插进来的一句 algorithms are opinions embedded in code（算法是写进代码里的观点）更值得记——聊推荐、聊平台时都能用。
发生了什么
后台的系统在复盘一个不再回应的用户：被标记的照片、邀请、时事、私信全试过，都不管用，于是有人提出 switch to（切换到）复活模式。中间插进来的一段解释是：algorithms are opinions embedded in code（算法是写进代码里的观点），推荐从来不是中立的；商业公司按自己对成功的定义来优化算法，而所谓成功通常就是利润。所以说 as humans, we've almost lost control over these systems（我们几乎失去了对这些系统的控制）。想聊推荐机制、想吐槽手机老推同一类内容，这几句都能直接用。
这场戏看什么
- 留意旁白与 Growth AI 报数的切换
- 注意解释段里的定义句和目的句
- 看数据如何变成针对个人的推送
留意这几个短语
switch toas far as the eye can seecommercial interestin order to
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此刻
本章短语
a mind of its own
自行其是acting independently
讲解者说算法由人写出，却用 a mind of its own 说它像有了自己的主意；语气不是开玩笑，而是在解释系统为何难控。
My calendar seems to have a mind of its own this week.这周我的日程好像自己乱跑。
本章还有
- switch to
切换到
- as far as the eye can see
一眼望不到边
- commercial interest
商业利益
- in order to
为了
- cross-reference
交叉比对
本章全部批注
50 句台词里标了 29 处
switch 的尾 /tʃ/ 别拖长，to 弱化为轻 /tə/，两词常连成 /ˈswɪtʃtə/；舌尖离龈就接 to，to 不占独立重拍。
No. Something's very wrong. Let's switch to resurrection mode.拉回流失用户模式——产品团队内部行话，指重新激活用户；外行场合别用
No. Something's very wrong. Let's switch to resurrection mode.人们忽略的是……
And what people miss is that AI already runs today's world right now.主导当今世界 这里 run 指运转、主导，不是跑步
And what people miss is that AI already runs today's world right now.主语从句：what people miss 作主语，is that 后才是真正观点；先译‘人们忽略的是……’。
And what people miss is that AI already runs today's world right now.is 的 /z/ 轻擦，that 的 /ð/ 不必使劲，常弱化为 /ɪzðət/；重音压到后面的 AI，that 的元音收短。
And what people miss is that AI already runs today's world right now.一眼望不到边
讲解者描述服务器房间大得离谱，用 as far as the eye can see 把成排机器推到视野尽头；语气像带人参观，却让人感到算力压过来。
Tons and tons of computers, as far as the eye can see.成堆成堆的
Tons and tons of computers, as far as the eye can see.来回地
sending information back and forth between each other all the time.被描述为
some could be described as algorithms that are so complicated, you would call them intelligence.写进代码里
I like to say that algorithms are opinions embedded in code...按…优化
Algorithms are optimized to some definition of success.成功的定义
Algorithms are optimized to some definition of success.商业企业
So, if you can imagine, if a... if a commercial enterprise builds an algorithm to their definition of success,机器学习
That's where the term "machine learning" comes from.按正确顺序
And so, every day, it gets slightly better at picking the right posts in the right order so that you spend longer and longer in that product.目的状语从句：so that 引出结果/目的：排序越好，用户停留越久。
And so, every day, it gets slightly better at picking the right posts in the right order so that you spend longer and longer in that product.为了
讲解者说没人真正明白机器在做什么，紧接着用 in order to 抛出它追求的目标；语气像补充关键条件，把因果说透。
And no one really understands what they're doing in order to achieve that goal.自行其是
讲解者说算法由人写出，却用 a mind of its own 说它像有了自己的主意；语气不是开玩笑，而是在解释系统为何难控。
The algorithm has a mind of its own, so even though a person writes it,让步状语从句：even though 引出让步：人写出算法，算法却仍可能脱离设计者控制。
The algorithm has a mind of its own, so even though a person writes it,少数几个
There's only a handful of people at these companies, at Facebook and Twitter and other companies...定语从句：who 从句修饰 people；how those systems work 是 understand 的宾语。
There's only a few people who understand how those systems work, and even they don't necessarily fully understand what's gonna happen with a particular piece of content.对…失去控制
So, as humans, we've almost lost control over these systems.心理画像相似者——数据团队行话，指行为画像相近的人；日常别用
His psychometric doppelgangers.长期互动 这里 engagement 指用户互动与停留，不是订婚
My analysis shows that going political with Extreme Center content has a 62.3 percent chance of long-term engagement.数字和 percent 一口气说，重音压在 62.3
My analysis shows that going political with Extreme Center content has a 62.3 percent chance of long-term engagement.极端中间派——政治/产品内部带讽刺的标签，正式场合慎用
My analysis shows that going political with Extreme Center content has a 62.3 percent chance of long-term engagement.私信
Okay, okay, so we've tried notifying him about tagged photos, invitations, current events, even a direct message from Rebecca.看懂「后台算法密谋拉回用户」
发音重点
- switch to — switch 的尾 /tʃ/ 别拖长，to 弱化为轻 /tə/，两词常连成 /ˈswɪtʃtə/；舌尖离龈就接 to，to 不占独立重拍。
- is that — is 的 /z/ 轻擦，that 的 /ð/ 不必使劲，常弱化为 /ɪzðət/；重音压到后面的 AI，that 的元音收短。
- 62.3 percent — 数字和 percent 一口气说，重音压在 62.3
And what people miss is that AI already runs today's world right now.人们忽略的是，AI 早已在运转今天的世界。 把AI威胁从终结者拉回此刻现实，一句话改写恐惧焦点。
I like to say that algorithms are opinions embedded in code...我喜欢说，算法是写进代码里的观点。 把抽象算法变成有立场的判断，比喻短而扎人。
Algorithms are optimized to some definition of success.算法会被优化，去贴合某种成功定义。 点明算法不是中立工具，而是被目标塑形。
So, as humans, we've almost lost control over these systems.所以，作为人类，我们几乎已经失去了对这些系统的控制。 把前文的机制收束成一句警报，as humans 拉开尺度。
关于这一章的问题
algorithms are opinions embedded in code 是什么意思？
意思是算法里藏着人的观点：先定下什么算好结果，排序就带了立场，所以并不客观。
「一眼望不到边」英语怎么说？
as far as the eye can see。台词里形容成堆成堆的计算机多到看不到头，说人海、沙漠、货架也能用。
「切换到另一个模式」英语怎么说？
switch to another mode；台词里是 switch to resurrection mode（复活模式），switch to 就是「切换到」，换话题、换流程也能用。
a mind of its own 是夸机器聪明吗？
不是。它的意思是「自行其是」：机器被人搭好之后会自己改自己，人反而不清楚它在做什么。
cross-reference 在这里指什么？
交叉比对，把这名用户和同地区行为相似的人放在一起对照，看这群人现在流行什么。
监视资本主义：智能陷阱 · 共 14 章
全部章节 →
下一章 · 第 8 章reckon with拿维基百科比喻信息流
第 1 章rakes in money受访者拆解注意力生意
第 2 章human futures人的行为被当成期货卖
第 3 章dial up the ads拧旋钮调高广告投放
第 4 章fall prey to拼趣总裁也放不下手机
第 5 章let the record show晚饭桌上的手机赌约
第 6 章conflate发言者拆解点赞焦虑
正在看 · 第 7 章a mind of its own后台算法密谋拉回用户
第 8 章reckon with拿维基百科比喻信息流
第 9 章tilt the floor研究称假新闻快六倍
第 10 章weaponizing social media平台成了说服武器
第 11 章digital Frankensteins访谈里反驳技术威胁论
第 12 章willful ignorance聊文明会不会完蛋
第 13 章put the genie back in the bottle受访者呼吁监管巨头
第 14 章set in stone科技从业者反思技术走偏看到第 7 / 14 章 · 后面还有约 19 分钟