print the legend把传说当事实记下来

借约翰·福特的名言，一句就把「先讲故事」的立场说死。

when you have to choose between X and Y, choose Y

写东西、讲故事要取舍时用；正式汇报里说会显得不严谨。

when in doubt, print the legend ／ go with the better story

literary

choose 重读，print the legend 放慢收尾。

When I have to choose between facts and a good story, I print the legend. 要在事实和好故事之间选时，我选好故事。

把行业对抗简化成两个身份标签，姿态又狂又清楚。

X is the status quo and we are not

跟人划清立场时用，朋友间放狠话可以，客户面前别用。

they are the system, we are the outsiders ／ we are the ones who break the rules

口语

status quo 连读，anarchists 重音在首音节。

The big chains are the status quo and we are not. 大连锁代表现状，我们不站那一边。

两句对仗把合作条件说绝，粗口反而像条约。

you don't like X, you leave

熟人之间立规矩放狠话时用，带脏字，正式场合别说。

if you don't like it, walk ／ no hard feelings, just leave

口语

don't like 连读，两个 fuck off 都要重。

If you don't like the deal, you walk and I walk. 你不满意这条件，你走，我也走。

把一个抽象的否决说成具体后果，理由硬，面子也留住了。

you can't have X, you can't put that on Y

否决别人的方案、名字或提法时用，熟人之间可以，对上级说别太冲。

you can't call it that, it won't work ／ that name won't survive a poster

口语

can't 两次都重读，put that on a poster 放慢。

You can't call the app that, you can't put that on the store page. 这应用不能叫这名，名字上不了商店页面。

用最狠的形式去证明一句最反常识的话，姿态比内容更响。

I'll write you X saying there's no X

开玩笑或认真表态时用，朋友之间可以，正式场合别拿血说事。

I'll sign something that says I signed nothing ／ I'll put it in writing that there's nothing in writing

口语

contract 出现两次，第二次稍重，in me own blood 压低收尾。

I'll hand you a note saying there was never a deal. 我可以给你张字条，证明从没有过交易。