“We are an experiment in human nature.”
It recasts a record label as a philosophical experiment, and the room has to deal with it.
Neutral
Chapter 10 of 10 · 2'48"
A buyer offers a fortune for Factory Records, and Tony turns him down. The label, he explains, isn't a company at all — "We are an experiment in human nature" — with no contracts binding the bands. His refusal isn't modesty: "I don't have to deal with you at all."
Tony Refuses to Sell Factory
❝ Monologue · 6 lines The Hacienda Is Dead
A businessman offers a large sum to buy Factory Records. Tony declines, explaining that the label isn't really a company but 'an experiment in human nature': the artists own their work, the label owns nothing, and there are no contracts at all. He says he has to make no deal, because he has kept himself from ever having anything to sell out.
The offer looks like a triumph, but Tony treats it as a category error: you can't buy Factory because Factory isn't structured to be owned. 'We are an experiment in human nature,' he says, and the detail that follows — the artists own their work, the label owns nothing, there are no contracts — is the whole scene's argument. His refusal is also self-protection. 'I don't have to deal with you at all,' he tells the buyer, then explains that he has kept himself from ever facing the dilemma of selling out 'by having nothing to sell out.' It's an idealist's boast and a coward's hedge at once, and both readings are true at once. When his friend says, 'Tony, you're fucking mad,' he answers, 'That's a point of view' — neither defending nor denying. The Hacienda's closing years later gives the scene its echo: 'Glorious. The Hacienda is dead, it will never grow old.'
A1–C2 is the CEFR scale. Cards above the level you pick fade, and playback will not auto-pause on them.
“We are an experiment in human nature.”
It recasts a record label as a philosophical experiment, and the room has to deal with it.
Neutral
“Glorious. The Hacienda is dead, it will never grow old.”
He answers a shutdown with a flourish, turning death into a kind of immortality.
literary
“I want everything: the back catalogue, this table, this food, these windows.”
Listing the smallest objects turns appetite into comedy and shows the scale of his ambition.
Informal
“That's a point of view.”
It defuses an insult with the smallest possible acknowledgment.
Neutral
“I don't have to deal with you at all.”
It removes the other side's leverage without raising your voice.
Neutral
I feel like a big dandelion cock... - What? - Clock. Cock or clock, it doesn't matter, whose seed is catching the wind,... ..it's gonna fly off, land, take root and spawn... ..dozens, thousands of little baby dandelions,... ..like the biggest ever fuck.
Because Factory isn't built to be sold. He says the artists own their work, the label owns nothing, and there are no contracts — so there's nothing for a buyer to actually purchase.
It's his twist on integrity: by never owning anything, he could never be tempted or forced to betray a principle for money. The line protects him from ever having to make the choice.
The scene keeps both open. His 'experiment in human nature' sounds idealistic, yet the label's refusal to sign contracts also causes chaos. His friend calls him 'fucking mad'; he answers, 'That's a point of view.'
It closes down. In an interview Tony is asked how it feels, and he answers, 'Glorious. The Hacienda is dead, it will never grow old.' He'd rather mythologise the end than admit defeat.
British slang for being aroused or keen. Tony says 'I've got the horn' as he hurries off, a casually crude joke between friends.