How is “put your face on” used?

In The Twilight Saga: Breaking Dawn - Part 1 (2011), one line is: “We were gonna put your face on a milk carton”

Which movie is “put your face on” from?

The clip at the top of this page is from The Twilight Saga: Breaking Dawn - Part 1 (2011).

We were gonna put your face on a milk carton

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