a means of persuading people
One of the problems with Facebook is that, as a tool of persuasion, it may be the greatest thing ever created.The Social Dilemma · 2020 — 第 10 / 14 章 · 2'38" · C1
Facebook Weaponized in Myanmar, Explained：weaponizing social media
This isn't a debate about whether social media is nice. It's a description of a persuasion machine: “there has never been a tool as effective as Facebook” for controlling a population, and a phone that opens to one app before its owner knows how to open anything else.
あらすじ
A chain of voices moves through the case: Facebook as the most effective persuasion tool ever built, then Myanmar, where one line says that when people think of the Internet, what they are thinking about is Facebook. Phone shops preload the app and open accounts; later lines describe manipulated narratives spreading cheaply and a fading sense of control.
注目の表現
greatest thing ever createdweaponizing social mediagotten a lot of presspreload Facebook
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このシーンの表現
weaponizing social media
turning social media into a weapon
The speaker calmly describes social media being turned into a weapon, then links online manipulation to real-world harm.
The campaign was accused of weaponizing social media to silence local reporters.
このシーンの他の表現
- greatest thing ever created
the greatest thing ever made
- gotten a lot of press
reported heavily in the media
- preload Facebook
installed before the phone is sold
- with phenomenal ease
with astonishing ease
- hit with
target someone with content
このシーンのメモ一覧
23 行のセリフに 28 件のメモ
parenthetical phrase: The phrase labels Facebook as a persuasion tool before the main claim lands.
One of the problems with Facebook is that, as a tool of persuasion, it may be the greatest thing ever created.Let 'as a tool of' run together, with 'of' kept light.
One of the problems with Facebook is that, as a tool of persuasion, it may be the greatest thing ever created.under someone's control not physically held, but controlled by someone
Now, imagine what that means in the hands of a dictator or an authoritarian.control a country's people
If you want to control the population of your country, there has never been a tool as effective as Facebook.actual harm in the physical world
Some of the most troubling implications of governments and other bad actors weaponizing social media, um, is that it has led to real, offline harm.people or groups doing harm — Policy and news jargon; too stiff for casual chat.
Some of the most troubling implications of governments and other bad actors weaponizing social media, um, is that it has led to real, offline harm.create an account
And what often happens is when people buy their cell phone, the cell phone shop owner will actually preload Facebook on there for them and open an account for them.know how to use or open something
the first thing they open and the only thing they know how to open is Facebook.have trouble dealing with something
Well, a new bombshell investigation exposes Facebook's growing struggle to tackle hate speech in Myanmar.shocking; explosive — Media talk for a shocking reveal; avoid in formal writing.
Well, a new bombshell investigation exposes Facebook's growing struggle to tackle hate speech in Myanmar.influence what the public thinks
Facebook really gave the military and other bad actors a new way to manipulate public opinion and to help incite violence against the Rohingya Muslims that included massserious crimes against all people
villages, mass rape, and other serious crimes against humanity that have now led to 700,000 Rohingya Muslims having to flee the country.escape from the country
villages, mass rape, and other serious crimes against humanity that have now led to 700,000 Rohingya Muslims having to flee the country.allow something to happen
It's that the platforms make it possible to spread manipulative narratives with phenomenal ease, and without very much money.at little cost
It's that the platforms make it possible to spread manipulative narratives with phenomenal ease, and without very much money.predicative clause: The clause explains the real point after the earlier 'It's not that' contrast.
It's that the platforms make it possible to spread manipulative narratives with phenomenal ease, and without very much money.Run 'make it' together and put the beat on 'possible'.
It's that the platforms make it possible to spread manipulative narratives with phenomenal ease, and without very much money.a group built around a conspiracy theory
I can now go into a conspiracy theory group on Facebook, and I can find 100 people who believe that the Earth is completely flat and think it's all this conspiracy theory that we landed on thesimilar users in the platform's eyes similar by platform profile, not by physical appearance
Facebook will happily send me thousands of users that look like them that I can now hit with more conspiracy theories.relative clause: Both 'that' clauses describe the users: first their similarity, then the speaker's ability to target them.
Facebook will happily send me thousands of users that look like them that I can now hit with more conspiracy theories.set up and ready — Ad and sports jargon; fine among colleagues, not in formal documents.
-New EC video to promote. -[Advertising AI] Another ad teed up.take something in as if it were real
Algorithms and manipulative politicians are becoming so expert at learning how to trigger us, getting so good at creating fake news that we absorb as if it were reality, and confusing us into believing those lies.trick someone into believing something
Algorithms and manipulative politicians are becoming so expert at learning how to trigger us, getting so good at creating fake news that we absorb as if it were reality, and confusing us into believing those lies.learn how to set someone off
Algorithms and manipulative politicians are becoming so expert at learning how to trigger us, getting so good at creating fake news that we absorb as if it were reality, and confusing us into believing those lies.result clause: The 'so...that' structure moves from skill at creating fake news to the result: we take it in as real.
Algorithms and manipulative politicians are becoming so expert at learning how to trigger us, getting so good at creating fake news that we absorb as if it were reality, and confusing us into believing those lies.Blur 'if it were' and keep 'were' very light.
Algorithms and manipulative politicians are becoming so expert at learning how to trigger us, getting so good at creating fake news that we absorb as if it were reality, and confusing us into believing those lies.noun clauses: Two noun clauses after 'over' name what we are losing control of: identity and belief.
It's as though we have less and less control over who we are and what we believe.「Facebook Weaponized in Myanmar」を読み解く
What's really going on
The segment keeps sliding between scale and intimacy. The claim is structural, not moral: 'It's that the platforms make it possible to spread manipulative narratives with phenomenal ease, and without very much money.' That sentence moves the argument away from bad people and onto design — the same targeting system that finds a hundred flat-Earth believers will happily deliver a thousand more users who look like them. The closing line is also the bleakest: 'It's as though we have less and less control over who we are and what we believe.' The horror arrives as product description — preloaded apps, accounts opened for you, impressions sold at 3.4 cents.
Theme
PowerA persuasion tool in a government's hands becomes a way to control a population; the segment measures the damage in displaced families, not in clicks.
DeceptionFake news and conspiracy theories are described as material people absorb as if it were reality, leaving them unsure what they believe.
発音のポイント
- as a tool of — Let 'as a tool of' run together, with 'of' kept light.
- make it possible — Run 'make it' together and put the beat on 'possible'.
- as if it were — Blur 'if it were' and keep 'were' very light.
One of the problems with Facebook is that, as a tool of persuasion, it may be the greatest thing ever created.Praise that lands as a warning: the platform's strength at changing minds is exactly the problem, not a selling point.
If you want to control the population of your country, there has never been a tool as effective as Facebook.Claims no earlier tool could reach and steer a whole country's population as effectively as Facebook, which is why its persuasive power reads as a danger.
Facebook will happily send me thousands of users that look like them that I can now hit with more conspiracy theories.Targeting scales a small group of believers into thousands of lookalike users, who can then be hit with more conspiracy theories.
It's as though we have less and less control over who we are and what we believe.A closing line that frames losing control over identity and belief as a feeling — 'as though' — rather than a proven fact.
このシーンについての質問
Why does the segment bring up Myanmar?
It's offered as the most prominent example that's gotten a lot of press: phone shops preload Facebook and open accounts, so for many people the Internet and Facebook are the same thing.
What does "an impression" mean here?
One instance of an ad being shown. The line reads "Sold for 3.4 cents an impression," so the price is per view, not per click or per sale.
Is the segment claiming propagandists never existed before?
No. A line concedes that "highly motivated propagandists" have existed before, then shifts the point: the platforms make manipulative narratives spread with phenomenal ease and very little money.
What does the flat-Earth example show?
How targeting scales. From a conspiracy theory group of people who believe the Earth is flat, the platform will send thousands of users who look like them, and those users can then be hit with more conspiracy theories.
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