Enron: The Smartest Guys in the Room · 2005 — 第 1 / 3 章 · 2'42" · C1
Enron sells itself as a stable company with profits rising every year, and as the firm that built a power plant in India when others were terrified. Under the pitch, profits are headed the other way, India cannot pay for the power, and the site is already a ruin. "Now Dabhol is a ruin."
Viewers hear Enron's sales pitch: newest markets, a taste for risk, and profits said to rise every year. The story then turns to a power plant in India. Dabhol's first phase is generating power and the second is under construction, but India cannot pay for that power. The plant is now a ruin, the project lost a billion dollars, and bonuses still go out on profits that never arrived.
注目の表現
fixated onheralding a new eraso good at their actingsell the company as
このシーンの表現
profits that were never real
The plant is already a ruin and the project lost a billion, yet bonuses were paid on imaginary profits that never arrived.
The bonus pool was tied to imaginary profits the client never paid.
locked onto one thing
nearly announcing a new age
praise that names the act
present a firm as
moving the other way
33 行のセリフに 27 件のメモ
locked onto one thing
Someone says the company was fixated on its stock price and on a huge campaign to look new, different, and innovative.
This company was fixated on its stock price and fixated on a massive public relations campaign to convince the investment community that they were new, different, innovative;purpose plus that: to convince gives the aim; that holds what investors should believe.
This company was fixated on its stock price and fixated on a massive public relations campaign to convince the investment community that they were new, different, innovative;nearly announcing a new age
Someone describes the pitch as almost heralding a new era, and the repeated of is the sentence stopping on itself.
almost heralding a new era of... of corporate enterprise.a setting where change is constant
We begin by attracting the kind of people that are more comfortable in an environment of change.new markets becoming available
You're going to see the newest markets opening up.praise that names the act
After the lines about new thinking and new markets, this says they were so good at their acting that corporate America believed they were smarter.
They were so good at their acting that they convinced corporate America that they were smarter than anyone else.so-that result: so marks degree and that marks the result, not a purpose.
They were so good at their acting that they convinced corporate America that they were smarter than anyone else.glad, and treating the honor as real
we are pleased and indeed honored to award you the Enron prize for distinguished public service.present a firm as
This line first sells the company as a stable place with profits said to rise on a yearly path; the next line is the one that names the risks.
They continued to sell the company as being a very stable place where it could predictably increase profits 10 to 15 percent a year.relative clause: where ties the profit forecast to that stable place.
They continued to sell the company as being a very stable place where it could predictably increase profits 10 to 15 percent a year.reach the figures already put forward
In fact, to get to those numbers Enron was doing all sorts of questionable things; taking enormous risks.taking unusually large risks
In fact, to get to those numbers Enron was doing all sorts of questionable things; taking enormous risks.Ease both tos and try stress on numbers.
In fact, to get to those numbers Enron was doing all sorts of questionable things; taking enormous risks.profit comes from taking chances
Because you make money by taking risk.according to what everyone was saying
By all accounts, Enron was soaring.what was true against the public story
But in reality, profits weren't going up; they were headed in the opposite direction.moving the other way
Right after the line that the firm was soaring, this says profits were headed in the opposite direction.
But in reality, profits weren't going up; they were headed in the opposite direction.already running and producing
Phase one of Dabhol is in operation generating power.still being built, not finished
Phase two is financed and is under construction.deliberately not going near
My experience indicated there were certain places that you assiduously stayed away from.too afraid to put money in
They were terrified of investing in India.on a large scale
After others would not build in India, this says the company did it, and did it in a big way, meaning scale.
Enron did it, and did it in a big way.Move in and a as one piece, with no stop.
Enron did it, and did it in a big way.have enough money to pay the bill
India couldn't afford to pay for the power Enron's plant produced.concessive clause: Though grants the billion-dollar loss before the bonus line lands.
Though it lost a billion dollars on the project,profits that were never real
The plant is already a ruin and the project lost a billion, yet bonuses were paid on imaginary profits that never arrived.
Enron paid out multi-million dollar bonuses to executives based on imaginary profits that never arrived.Try placing weight on imaginary and let profits follow.
Enron paid out multi-million dollar bonuses to executives based on imaginary profits that never arrived.The pitch sells Enron as something new: people at ease with change, markets opening up, and an "Enron on-line" story called fabulous. They were so good at their acting that they convinced corporate America they were smarter than anyone else. The company is still sold as a stable place that can lift profits ten to fifteen percent a year. Hitting those numbers meant questionable things and enormous risk. "We like risk. Because you make money by taking risk." In the India pitch, Dabhol is a great year, phase one generating power and phase two under construction. Someone with experience calls India a place you assiduously stayed away from, and others were terrified of investing there. Enron did it "in a big way," then missed something basic. "India couldn't afford to pay for the power Enron's plant produced." "Now Dabhol is a ruin." A billion dollars is lost, and bonuses rest on "imaginary profits that never arrived."
They were so good at their acting that they convinced corporate America that they were smarter than anyone else.Calling it acting means the pitch was a performance, and it convinced corporate America that Enron was smarter than anyone else.
But in reality, profits weren't going up; they were headed in the opposite direction.Right after the claim that Enron was soaring, this line says profits were not rising at all. They were moving the other way.
Enron did it, and did it in a big way.Others would not build in India. Enron did, and "in a big way" here means on a very large scale.
India couldn't afford to pay for the power Enron's plant produced.This is the basic fact Enron failed to see. India could not pay for the electricity the plant produced.
Enron paid out multi-million dollar bonuses to executives based on imaginary profits that never arrived.The project had lost a billion dollars, yet executives still received multi-million dollar bonuses. The profits used to justify that pay never arrived.
India could not afford to pay for the power Enron's plant produced. The next line states the outcome: "Now Dabhol is a ruin." The project lost a billion dollars.
The company was sold as a stable place that could raise profits 10 to 15 percent a year, and by all accounts it was soaring. In reality, profits were not going up; they were headed in the opposite direction. Reaching those numbers meant questionable things and enormous risks.
The narration puts the two facts side by side. The project lost a billion dollars, and Enron still paid multi-million dollar bonuses to executives based on imaginary profits that never arrived.
Because that performance convinced corporate America that Enron was smarter than anyone else. Just before the line, the company is fixated on its stock price and a public-relations campaign, recruits are promised the newest thinking and the newest markets, and "Enron on-line" is called a fabulous story.
次のチャプター · 第 2 章both sides of the transaction
