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This is what every business has always dreamt of:

The Data Market Speech · The Social Dilemma (2020)

This is what every business has always dreamt of:

Line 1 of 32

to have a guarantee that if it places an ad, it will be successful.

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Full script · 32 lines

1This is what every business has always dreamt of:
2to have a guarantee that if it places an ad, it will be successful.
3That's their business.
4They sell certainty.
5In order to be successful in that business, you have to have great predictions.
6Great predictions begin with one imperative:
7you need a lot of data.
8Many people call this surveillance capitalism,
9capitalism profiting off of the infinite tracking of everywhere everyone goes by large technology companies whose business model is to
10make sure that advertisers are as successful as possible.
11This is a new kind of marketplace now.
12It's a marketplace that never existed before.
13And it's a marketplace that trades exclusively in human futures.
14Just like there are markets that trade in pork belly futures or oil futures.
15We now have markets that trade in human futures at scale,
16and those markets have produced the trillions of dollars that have made the Internet companies the richest companies
17in the history of humanity.
18What I want people to know is that everything they're doing online is being watched,
19is being tracked, is being measured.
20Every single action you take is carefully monitored and recorded.
21Exactly what image you stop and look at, for how long you look at it.
22Oh, yeah, seriously, for how long you look at it.
23They know when people are lonely.
24They know when people are depressed.
25They know when people are looking at photos of your ex-romantic partners.
26They know what you're doing late at night. They know the entire thing.
27Whether you're an introvert or an extrovert, or what kind of neuroses you have, what your personality type is like.
28They have more information about us than has ever been imagined in human history.
29It is unprecedented.
30And so, all of this data that we're...
31that we're just pouring out all the time is being fed into these systems that have almost no human supervision and that are making better and better and better and better predictions
32about what we're gonna do and... and who we are.

Why it's worth practising

It builds from a simple ad promise to a market in human behavior, keeping one cool analytical tone.

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Phrases in this speech

sell certainty imperative profiting off of human futures at scale monitored and recorded unprecedented

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