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It's the gradual, slight, imperceptible change in your own behavior and perception that is the product.

Redefining the product · The Social Dilemma (2020)

It's the gradual, slight, imperceptible change in your own behavior and perception that is the product.

Line 1 of 8

And that is the product. It's the only possible product.

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Full script · 8 lines

1It's the gradual, slight, imperceptible change in your own behavior and perception that is the product.
In the sceneRejecting the slogan version, the speaker stacks three near-synonyms to name something you would never notice happening to you.
Everyday exampleHer accent shifted in ways that were almost imperceptible.
2And that is the product. It's the only possible product.
3There's nothing else on the table that could possibly be called the product.
4That's the only thing there is for them to make money from.
5Changing what you do, how you think, who you are.
6It's a gradual change. It's slight.
7If you can go to somebody and you say, "Give me $10 million, and I will change the world one percent in the direction you want it to change..."
8It's the world! That can be incredible, and that's worth a lot of money.

Why it's worth practising

He turns an abstract noun into a pitch with a price tag, which is exactly why the speech is unsettling.

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Phrases in this speech

imperceptible on the table

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