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Jordan Teaches the Stratton Script, Explained

The Wolf of Wall Street · 2013

Capítulo 7 de 30 · 4'57"

Jordan doesn't just hand his new brokers a pitch — he turns selling into a hunt. 'We're talking about whales here,' he tells them, meaning rich clients, then shows how to hook a stranger and close him.

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Key moments

Start here, then watch the full scene
  1. ❝ Monólogo · 5 frases Jordan Welcomes the New Brokers

    0:02–0:37
    35s
  2. Pitch Blue Chips, Then Dump Penny Stocks

    1:01–1:38
    37s
  3. ❝ Monólogo · 6 frases Naming the client's doubt

    He voices the client's harshest doubt, then turns distrust into a lesson.

    1:48–2:02
    14s
  4. Cold Calling a Total Stranger

    2:20–3:27
    67s
  1. ❝ MonólogoThe new-firm speech5 frasesPracticar ↗
  2. ❝ MonólogoNaming the client's doubt6 frasesPracticar ↗

Jordan Teaches the Stratton Script, explained

What happens

At Stratton Oakmont, Jordan Belfort rallies a room of young, broke recruits. He compares their sales script to a harpoon, calls rich investors 'whales,' and lays out the con: pitch safe blue chips first, then unload penny stocks. To prove it works, he walks them through a cold call to a stranger.

What's really going on

It looks like a motivational speech, but it's really a manual for fraud. Jordan admits the pitch fails for one reason: 'The only real objection that they have is that they don't trust you guys.' His fix isn't honesty — it's charm. A broker agrees with the stranger, introduces himself, and keeps him talking until 'the only problem you're gonna have is that you didn't buy more.' The room laughs with Jordan at the mark on the phone, never noticing that the salesman being trained is the joke's real target.

Key lines & what they mean

“The only real objection that they have is that they don't trust you guys.”
Jordan says price isn't the client's real worry; not trusting the salesman is. So the sale depends on winning the person over, not the numbers.
“I'm gonna teach each and every one of you to be Captain fucking Ahab.”
He casts his recruits as the whaling captain in Moby Dick, chasing huge-money clients the way Ahab chases his whale.
“You cold-called me. You're a total stranger.”
The prospect's objection: the broker called uninvited and has no relationship with him — the exact wall the script is built to break.
“Once we've suckered them in, we unload the dog shit.”
The two-step con: gain trust with respected stocks, then sell the worthless ones where the real profit hides.

Theme

  • Money — The scene is a how-to on moving money from strangers' pockets into the brokers', and the recruits cheer it on.
  • Deception — Jordan's script is bait and switch: earn trust with safe blue chips, then push worthless penny stocks once the client is hooked.

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Ideas clave

Lo que te llevas
  1. The script sells trust first, profit later.
  2. Whoever talks first hands over the advantage.
  3. Rookies are taught to sound sincere, not honest.
  4. The harpoon is just a script with a story.

Preguntas frecuentes

La pregunta, luego la frase
Why does Jordan compare his brokers to Captain Ahab?

In Moby Dick, Ahab hunts a giant whale. Jordan says the rich clients are 'whales,' so the brokers should chase them, using the script as their harpoon.

Why pitch blue chip stocks before penny stocks?

Blue chips like Disney or IBM sound safe, so they get the client to trust the broker. Once the client is hooked, the brokers switch to penny stocks, where the real money is made.

What does Jordan mean by 'the only real objection'?

He claims that a client's excuses about money or their spouse are noise. The real problem, he says, is that they don't trust the salesman — and the script is built to fix that.

Why does the hesitant client finally agree to buy?

The broker never argues. He agrees that they're strangers, introduces himself, then frames a small first trade as a test of trust: 'the only problem you're gonna have is that you didn't buy more.'