How is “on message” used?

In American Movie (1999), one line is: “A message. It's a message.”

Which movie is “on message” from?

The clip at the top of this page is from American Movie (1999).

Modismo

stating / not stating the official view of their political party

Se oye en 451 películas

on / off message
stating / not stating the official view of their political party

Definiciones del Oxford Advanced Learner's Dictionary, 9.ª edición

A message. It's a message.

En 8 películas · n.º 1