Chapter 7 of 18 · 4'33"
The Soft Sell 劝说有套路IMDb ↗
有些人越想说服你越像在做广告
12-angry-men-1957 · 1957
CEFR B2IELTS 6.5jury-room雅思persuasion
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Subtitles
My level
The story so far
Everything you need before watchingDuring a recess, the jurors try to shake off the strain of the deliberation. An advertising executive breaks the silence with a story about agency jargon, then the conversation turns toward the holdout who still refuses to surrender his doubts. A salesman answers with charm, sarcasm, and a very personal challenge. Beneath the jokes, the scene exposes how persuasion works—and how quickly casual banter can become moral pressure.
1
Juror 12advertising executive
1
Juror 11watchmaker
7
Juror 7salesman
8
Juror 8architect
Chapters
18 parts · AI-cut01First Impressions陌生人闲聊时很快暴露各自立场B13'25"02One Dissenting Vote一票异议让所有人重新开口B26'53"03A Motive in Doubt越追问案情越看见证词漏洞B23'41"04Prejudice Takes Over偏见一开口真相就开始变形B25'20"05A Second Knife一件新证物让铁证突然失去重量B23'49"06The Next Ballot有人改变立场全桌立刻起火B24'48"07The Soft Sell有些人越想说服你越像在做广告B24'33"08Testimony Through Noise关键证词经不起一次安静推演B27'39"09Why Return Home?越想把案情说死新疑点越多B24'59"10Timing the Old Man细节越小越可能推翻整条证词B23'17"11Reconstructing the Scene重演一次证词现场竟让人彻底失控B23'23"12Duty and a Tie争议越深越要学会把事实说清B23'03"13Memory Under Pressure自信的记忆也可能经不起当场追问B23'45"14The Stabbing Angle一个动作细节让多数人再次动摇B23'03"15Prejudice Breaks愤怒越大越暴露背后的真实动机B23'59"16The Last Holdouts当所有人都怀疑只剩最后一关B23'31"17Eyeglasses and Doubt最后的目击者也可能看错整场B24'07"18Eleven to One最后一个人不松口全桌逼他解释B21'37"
00:00 / 04:33
GoldenTeaching
Transcript
00:02
Shall we continue?
我们继续吗？
00:04
Well, I - I think we ought to take a break .
呃，我——我觉得咱们该休息一下。
00:06
You know, one man's inside, and I think we ought to wait for him.
你知道，有个人还在里面，我觉得咱们得等他。
00:10
Okay.
好。
00:13
Looks like we're really hung up here, huh?
看来我们真卡在这儿了，是吧？
00:16
And that thing with the old man, that was pretty unexpected.
还有老头那件事，真是挺出人意料的。
00:21
I wish I could figure out some way we could break it up .
我真希望能想出个办法，把这僵局打破。
00:26
You know, in advertising - I told you I worked in an agency.
你知道，做广告这行——我跟你说过，我在一家广告公司工作。
00:30
Mm-hmm.
嗯。
00:31
Well, there's some pretty strange people working there.
那儿有些人还真够怪的。
00:33
Well, they're not strange really, I guess.
不过，他们其实也不算怪，我想。
00:36
It's just that they have peculiar ways of expressing themselves.
只是他们表达自己的方式很特别。
00:38
You know what I mean.
你明白我的意思吧。
00:40
Of course, I suppose it's the same in your business too, huh?
当然，我想你们这一行也一样，对吧？
00:42
What do you do?
你是做什么的？
00:44
- I'm a watchmaker. - Oh, really?
- 我是钟表匠。- 哦，真的吗？
00:46
Well, I imagine the finest watchmakers in the world come from Europe, huh?
我猜，世界上最好的钟表匠都来自欧洲，对吧？
00:50
Anyway, as I was telling you , in an agency, when we reach a point like this ...
总之，我刚才跟你说，在广告公司里，碰到这种局面时……
00:53
I'm telling him about, in an ad agency, when a point like this is reached in a meeting ...
我是在跟他说，广告公司开会碰到这种局面时……
00:56
there's always some character ready with an idea, see.
总有个家伙已经想好一个点子，明白吧。
00:59
And it kills me .
而这可把我逗坏了。
01:01
It's the weirdest thing in the world...
这世上最怪的事就是……
01:03
the way they sometimes precede their idea with a little phrase, see, like...
他们有时候会先在自己的点子前面加上一小句话，你看，就像……
01:06
Some account exec will get up, and he'll say, uh...
某个客户主管会站起来，然后他说，呃……
01:09
"Okay, here's an idea.
“好，这儿有个主意。
01:11
Let's, uh, run it up the flagpole and see if anyone salutes it ."
咱们先把它抛出来，看看有没有人买账。”
01:15
I mean, it's idiotic, but it's funny, huh?
我的意思是，这话挺蠢，但也挺逗的，对吧？
01:18
I, uh - I got a little excited back there. I...
我刚才有点激动。我……
01:23
didn't mean to get nasty .
没想说得这么刻薄。
01:26
I'm glad you're not one of those lets these emotional appeals influence him .
我很高兴你不是那种会被感情牌影响的人。
01:31
Uh...
呃……
01:46
I don't know what's the matter with that fan. Can't seem to get it to start.
我不知道那台风扇是怎么回事，怎么也启动不了。
01:59
Hey, you a salesman?
嘿，你是推销员吗？
02:01
I'm an architect.
我是建筑师。
02:03
Hmm.
嗯。
02:05
You know what the soft sell is?
你知道什么叫软推销吗？
02:10
Boy, you got it. Believe me.
那你可说对了。相信我。
02:14
I got a different technique.
我有另一套办法。
02:16
Laughs, drinks, jokes.
笑话、酒、逗乐。
02:18
Tricks. You know?
还有小把戏，懂吗？
02:21
Yeah.
对。
02:24
"Hit 'em where they live." That's my motto.
“直击他们的痛点。”这是我的座右铭。
02:27
I made 27 grand last year sellin' marmalade.
我去年卖果酱赚了两万七千美元。
02:31
That's not bad. I mean, you know, considering marmalade.
这收入不低了。我的意思是，考虑到卖的是果酱。
02:37
Hey, what are you gettin' outta this - kicks ?
嘿，你从这事儿里图什么——找刺激？
02:41
Or did somebody bump you on the head one time and you haven't gotten over it ?
还是有人以前撞过你的脑袋，而你一直没缓过来？
02:43
Maybe.
也许吧。
02:46
You know, you do-gooders are all alike.
你们这些老好人都一个样。
02:49
You're always blowing your stacks over some guy that fanned .
你们总为某个送命的家伙大发雷霆。
02:54
But what are you wasting our time for?
可你干吗要浪费我们的时间？
02:57
Why don't you donate five dollars to the cause, and maybe it'll make you feel better.
不如捐五块钱给这项事业，说不定你会感觉好些。
03:04
This kid is guilty, pal .
这小子就是有罪，老兄。
03:07
It's as plain as the nose on your face .
明摆着，就跟你脸上的鼻子一样明显。
03:09
So why don't we stop wasting our time here?
所以咱们为什么不别在这儿浪费时间了？
03:12
We're gonna all get sore throats if we keep it up , you know?
我们要是继续下去，嗓子都会喊哑的，你知道吧？
03:15
What difference does it make if you get it here or at the ball game?
你是在这儿喊哑嗓子，还是在球赛上喊哑，有什么区别？
03:18
Oh, no difference, pal .
哦，没区别，老兄。
03:21
No difference at all.
一点区别都没有。
03:35
Nice bunch of guys, huh?
一帮好家伙，是吧？
03:37
Oh, they're about the same as anyone else.
哦，跟其他人也差不多。
03:39
Phew! Boy, what a murderous day.
呼！天哪，这真是要命的一天。
03:43
You think we'll be much longer?
你觉得还要多久？
03:45
I don't know.
不知道。
03:47
Aw, he's guilty for sure.
唉，他肯定有罪。
03:49
Not a doubt in the whole world.
一点疑问都没有。
03:50
We should - Should've been done already.
我们早——早该结束了。
03:55
Oh, I don't mind, you know.
哦，我不介意。
03:56
Hmm. Beats workin' .
嗯。总比上班强。
04:02
Uh...
呃……
04:06
You think he's not guilty, huh?
你觉得他没罪，是吧？
04:08
I don't know. It's possible.
我不知道。有可能。
04:11
Well, I don't know you, but I'm bettin' you never been wronger in your life .
我不认识你，但我敢打赌，你这辈子从没错得这么离谱过。
04:15
You're wasting your time. You ought to wrap it up .
你是在浪费时间。你该收尾了。
04:17
Supposing you were the one who was on trial.
假设你就是那个在受审的人。
04:20
Well, I'm not used to supposing .
我不习惯假设。
04:22
I'm just a workingman. My boss does the supposing. But...
我就是个工人，我老板负责假设。不过……
04:27
Well, I'll try one.
好吧，我试一个。
04:29
Supposing you talk us all out of this , and, uh, the kid really did knife his father. Huh?
假设你把我们所有人都说服了，可那小子真的捅死了他父亲。嗯？
Language points
Click a card to jump to its moment in the videoCollocationA2↩ 00:04
take a break
take a break
休息一下
Well, I - I think we ought to take a break .
呃，我——我觉得咱们该休息一下。
GrammarA2↩ 00:04
we ought to take a break
情态建议：ought to + 动词原形表示“应该”，语气比 must 温和。
Well, I - I think we ought to take a break .
呃，我——我觉得咱们该休息一下。
Pronunciation↩ 00:04
ought to take
ought to 中 to 弱读，连成 /ɔːtə teɪk/。
Well, I - I think we ought to take a break .
呃，我——我觉得咱们该休息一下。
CollocationB2↩ 00:13
be hung up on something
be hung up on something
卡在某事上，陷入僵局
Looks like we're really hung up here, huh?
看来我们真卡在这儿了，是吧？
CollocationB1↩ 00:21
figure out a way to do something
figure out a way to do something
想出办法
I wish I could figure out some way we could break it up .
我真希望能想出个办法，把这僵局打破。
CollocationB1↩ 00:21
break something up
break something up
打破僵局，中断某事
这里 it 指僵局，不是把东西掰开。
I wish I could figure out some way we could break it up .
我真希望能想出个办法，把这僵局打破。
GrammarB1↩ 00:21
I wish I could figure out some way we could break it up
wish虚拟句：wish 后用 could 表示现在难以实现的愿望，后面再接办法从句。
I wish I could figure out some way we could break it up .
我真希望能想出个办法，把这僵局打破。
Pronunciation↩ 00:21
figure out some
figure out 连读，out 的 t 接到下一个词。
I wish I could figure out some way we could break it up .
我真希望能想出个办法，把这僵局打破。
CollocationB1↩ 00:50
as I was saying
as I was saying
正如我刚才说的
Anyway, as I was telling you , in an agency, when we reach a point like this ...
总之，我刚才跟你说，在广告公司里，碰到这种局面时……
CollocationB2↩ 00:50
reach a point where...
reach a point where...
发展到这种地步
Anyway, as I was telling you , in an agency, when we reach a point like this ...
总之，我刚才跟你说，在广告公司里，碰到这种局面时……
Pronunciation↩ 00:50
as I was
as、was 弱读，整段轻轻带过。
Anyway, as I was telling you , in an agency, when we reach a point like this ...
总之，我刚才跟你说，在广告公司里，碰到这种局面时……
GrammarB2↩ 00:53
when a point like this is reached in a meeting
被动时间从句：when 引导时间从句，is reached 用被动突出“某节点被达到”。
I'm telling him about, in an ad agency, when a point like this is reached in a meeting ...
我是在跟他说，广告公司开会碰到这种局面时……
CollocationB1↩ 00:59
it kills me
it kills me
笑死我了，或让我受不了
这里指觉得荒谬好笑，不是真的要杀人。
And it kills me .
而这可把我逗坏了。
CollocationB2↩ 01:03
precede something with something
precede something with something
在某物前加上某物
the way they sometimes precede their idea with a little phrase, see, like...
他们有时候会先在自己的点子前面加上一小句话，你看，就像……
SlangB2↩ 01:06
account exec
客户主管——广告行业简称，职场口语。
Some account exec will get up, and he'll say, uh...
某个客户主管会站起来，然后他说，呃……
CollocationB2↩ 01:11
run something up the flagpole and see if anyone salutes it
run something up the flagpole and see if anyone salutes it
抛出方案试水温
it 指广告点子，salute 指表示认可。
Let's, uh, run it up the flagpole and see if anyone salutes it ."
咱们先把它抛出来，看看有没有人买账。”
CollocationB1↩ 01:18
get a little + adjective
get a little + adjective
有点变得……
I, uh - I got a little excited back there. I...
我刚才有点激动。我……
Pronunciation↩ 01:18
I got a
got a 中 t 轻弹，听感接近 gotta。
I, uh - I got a little excited back there. I...
我刚才有点激动。我……
CollocationB1↩ 01:23
get nasty
get nasty
变得刻薄或恶劣
didn't mean to get nasty .
没想说得这么刻薄。
GrammarB2↩ 01:26
lets these emotional appeals influence him
使役结构：let + 宾语 + 动词原形，表示“让某人或某事影响另一对象”。
I'm glad you're not one of those lets these emotional appeals influence him .
我很高兴你不是那种会被感情牌影响的人。
CollocationB2↩ 02:05
a soft sell
a soft sell
不强推的推销方式
You know what the soft sell is?
你知道什么叫软推销吗？
Pronunciation↩ 02:37
what are you
are、you 弱读并连起来，听感近似 whaddaya。
Hey, what are you gettin' outta this - kicks ?
嘿，你从这事儿里图什么——找刺激？
SlangB1↩ 02:37
kicks
刺激，乐子——非正式，指从某事中找乐。
Hey, what are you gettin' outta this - kicks ?
嘿，你从这事儿里图什么——找刺激？
CollocationB1↩ 02:41
get over something
get over something
从打击中恢复，释怀
Or did somebody bump you on the head one time and you haven't gotten over it ?
还是有人以前撞过你的脑袋，而你一直没缓过来？
SlangB2↩ 02:46
do-gooders
自命正义的人——带贬义的口语，别作正式称呼。
You know, you do-gooders are all alike.
你们这些老好人都一个样。
CollocationB2↩ 02:49
blow one's stack over something
blow one's stack over something
因某事大发脾气
You're always blowing your stacks over some guy that fanned .
你们总为某个送命的家伙大发雷霆。
SlangB2↩ 02:49
blowing your stacks
大发脾气——老派夸张说法，熟人聊天用。
You're always blowing your stacks over some guy that fanned .
你们总为某个送命的家伙大发雷霆。
SlangB2↩ 02:49
fanned
被干掉，送命——老派俚语，正式场合不用。
You're always blowing your stacks over some guy that fanned .
你们总为某个送命的家伙大发雷霆。
SlangA2↩ 03:04
pal
伙计，老兄——非正式称呼，语气可亲近也可挑衅。
This kid is guilty, pal .
这小子就是有罪，老兄。
CollocationB1↩ 03:07
as + adjective + as...
as + adjective + as...
明摆着，显而易见
It's as plain as the nose on your face .
明摆着，就跟你脸上的鼻子一样明显。
CollocationB1↩ 03:12
keep it up
keep it up
继续这样做，坚持下去
这里指继续大声争论。
We're gonna all get sore throats if we keep it up , you know?
我们要是继续下去，嗓子都会喊哑的，你知道吧？
Pronunciation↩ 03:12
gonna all get
gonna 与 all 连读，别在词间逐个停顿。
We're gonna all get sore throats if we keep it up , you know?
我们要是继续下去，嗓子都会喊哑的，你知道吧？
Pronunciation↩ 03:56
Beats workin'
workin' 省掉词尾 /g/，体现口语随意感。
Hmm. Beats workin' .
嗯。总比上班强。
SlangA2↩ 03:56
workin'
工作——口语省音，非正式对话常见。
Hmm. Beats workin' .
嗯。总比上班强。
GrammarB2↩ 04:11
you never been wronger in your life
否定比较级：never + 比较级表示“从未如此……”，口语中省略了 have。
Well, I don't know you, but I'm bettin' you never been wronger in your life .
我不认识你，但我敢打赌，你这辈子从没错得这么离谱过。
Pronunciation↩ 04:11
bettin' you never
bettin' 省掉 /g/，you 弱读后快速接 never。
Well, I don't know you, but I'm bettin' you never been wronger in your life .
我不认识你，但我敢打赌，你这辈子从没错得这么离谱过。
SlangB1↩ 04:11
bettin'
打赌，敢说——口语省音，带随意和挑衅感。
Well, I don't know you, but I'm bettin' you never been wronger in your life .
我不认识你，但我敢打赌，你这辈子从没错得这么离谱过。
CollocationB1↩ 04:15
wrap something up
wrap something up
把事情收尾，结束
You're wasting your time. You ought to wrap it up .
你是在浪费时间。你该收尾了。
CollocationB1↩ 04:20
be used to doing something
be used to doing something
习惯于做某事
Well, I'm not used to supposing .
我不习惯假设。
CollocationB2↩ 04:29
talk someone out of something
talk someone out of something
劝我们所有人放弃这件事
这里 this 指当前的判定立场。
Supposing you talk us all out of this , and, uh, the kid really did knife his father. Huh?
假设你把我们所有人都说服了，可那小子真的捅死了他父亲。嗯？
GrammarB2↩ 04:29
Supposing you talk us all out of this
省略条件句：Supposing 放句首相当于“假设……”，省略了 if 引导的完整条件句。
Supposing you talk us all out of this , and, uh, the kid really did knife his father. Huh?
假设你把我们所有人都说服了，可那小子真的捅死了他父亲。嗯？
Teaching points
Review right after watchingMy level
above my level
CollocationB2↩ 02:05
soft sell
温和说服式推销
In the scene广告人问建筑师是否懂不露痕迹的推销，带着职业自豪感。
The consultant used a soft sell and let us decide.顾问采用温和推销，让我们自己决定。
In daily life
买车The dealer used a soft sell and answered all my questions.车商没有强推，只耐心回答了我的问题。
above my level
IdiomB2↩ 01:11
run it up the flagpole
先抛出来试反应
In the scene广告公司提出点子后，先公开试探大家是否买账。
Let's run the pricing plan up the flagpole before we commit.正式拍板前，我们先拿定价方案试试水。
In daily life
团队会议We ran the weekend plan up the flagpole and got useful feedback.我们抛出周末方案，收到了有用反馈。
above my level
IdiomB2↩ 02:24
hit 'em where they live
直击对方痛点
In the scene推销员把它当座右铭，表示要抓住客户最在意之处。
To win the debate, hit them where they live: their budget.想赢得辩论，就要直击他们的痛点：预算。
In daily life
谈价格The proposal hits customers where they live by saving time.这份方案通过节省时间，击中了客户的需求。
auto-pauses
IdiomB1↩ 03:07
as plain as the nose on your face
明摆着，显而易见
In the scene他断言孩子有罪，语气强硬，不容置疑。
The reason for the delay is as plain as the sign at the entrance.延误原因就像入口处的牌子一样明显。
In daily life
解释迟到The answer is as plain as the empty parking lot.答案明摆着：停车场空空如也。
above my level
Phrasal verbB2↩ 04:29
talk someone out of something
劝某人打消某事
In the scene他假设建筑师说服所有人改变立场，同时提出最坏可能。
My sister talked me out of buying an unreliable car.我姐姐劝我别买那辆不靠谱的车。
In daily life
冲动购物A friend talked me out of quitting without another job.朋友劝我别在没找到下份工作前辞职。
above my level
IronyB2↩ 02:31
considering marmalade
考虑到是果酱（带刺评价）
In the scene先说赚得不差，随即补一句“考虑到是果酱”，表面夸奖其实在挖苦。
The presentation was good, considering the tiny budget.考虑到预算这么少，这次演示已经不错了。
In daily life
评价作业The meal was impressive, considering the broken stove.考虑到炉子坏了，这顿饭已经很厉害了。
Golden lines
A great line in its own right — why and how to use it“Let's, uh, run it up the flagpole and see if anyone salutes it."”
咱们先把它拿出来试试，看看有没有人响应。
Why it's great
把试探方案反应的过程说成升旗等人敬礼，形象又讽刺。
Pattern
Let's run something up the flagpole and see if anyone salutes it.
When to use
提出新方案，想先听听大家的反应时。
Similar
Let's float the idea and see who supports it. ／ We'll test the proposal and watch the reaction.
Register
informal
Shadowing tip
重读 run、flagpole、salutes，and see if 连读。
Use it yourself
提案讨论Let's float the new schedule and see who supports it.咱们先抛出新日程，看看谁支持。
“It's as plain as the nose on your face.”
这明摆着，就跟你脸上的鼻子一样明显。
Why it's great
用人人都看得见的鼻子强调“显而易见”，语气强硬有画面。
Pattern
It's as + 形容词 + as ...
When to use
强调某个结论明显到不必争辩时。
Similar
It's obvious to anyone who looks. ／ The answer couldn't be clearer.
Register
informal
Shadowing tip
重读 plain、nose、face，as...as 两端拉开。
Use it yourself
找手机It's as obvious as the note on your desk.这就跟你桌上的便签一样明显。
Monologue
One character carrying the scene — shadow the whole passage❝ 广告人的行话秀
It's the weirdest thing in the world... the way they sometimes precede their idea with a little phrase, see, like... Some account exec will get up, and he'll say, uh... "Okay, here's an idea. Let's, uh, run it up the flagpole and see if anyone salutes it." I mean, it's idiotic, but it's funny, huh?
这世上最怪的事就是…… 他们有时候会先在自己的点子前面加上一小句话，你看，就像…… 某个客户主管会站起来，然后他说，呃…… “好，这儿有个主意。 咱们先把它抛出来，看看有没有人买账。” 我的意思是，这话挺蠢，但也挺逗的，对吧？
把办公室套话讲成荒诞笑话，节奏轻快又暗含讽刺。