What does “go through the roof” mean?

to rise or increase very quickly

How is “go through the roof” used?

In The Wolf of Wall Street (2013), one line is: “is the hottest person in the women's shoe industry, with orders going through the roof”

The clip at the top of this page is from The Wolf of Wall Street (2013).

is the hottest person in the women's shoe industry, with orders going through the roof

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